Wait a second!
More handpicked essays just for you.
Essays on the super bowl commercials
Essays on the super bowl commercials
Don’t take our word for it - see why 10 million students trust us with their essay needs.
More handpicked essays just for you.
Essays on the super bowl commercials
Essays on the super bowl commercials
Don’t take our word for it - see why 10 million students trust us with their essay needs.
In Advertisements R Us by Melissa Rubin, she analyzes how advertisements appeal to its audience and how it reflects our society. Rubin describes a specific Coca-Cola ad from the 1950’s that contains a “Sprite Boy”, a large -Cola Coca vending machine, a variety of men, ranging from the working class to members of the army, and the occasional female. She states that this advertisement was very stereotypical of society during that decade and targeted the same demographic: white, working-class males- the same demographic that the Coca-Cola factories employed.
The advertisements for the Dos Equis attracts their audience with a different approach by showing the most interesting man in the world drink their beer. Most beer commercials boast about their great tasting or high quality beer, while Dos Equis uses a different method. In these advertisements it lists accomplishments of the most interesting man in the world, or actor Jonathan Goldsmith. Then near the end it shows him in a club setting surrounded by women and then he says "I don't always drink beer but when I do I prefer Dos Equis. Stay thirsty my friends."
Both sides uses their “Look at Me Now” and “You Can’t Stop Me” singing battles to persuade their watches that undeniably, this combo is ying and yang to your taste buds. This Superbowl commercial not only represents persuasion but it impacts and influences its audience. This commercial shows different ethnicities, ages, heights, and shapes. It also uses rapping and singing, two HUGE foundations of the music industries. The message of this ad is about the unresistable snack Doritos and Mtn.
The following essay is a rhetorical analysis of the 2018 Budweiser Super Bowl commercial. The advertisement was in response to the recent natural disasters in Florida, Texas, California, and Puerto Rico. These hurricanes and floods can pollute the water and destroy water infrastructures. The commercial shows the Cartersville brewery workers converting their beer cans into water to ship out to cities in need. The brand strategically tries appealing to the majority of the U.S. population who watches the Super Bowl.
Rhetorical strategies including pathos, ethos, and logos are stylistic elements often used as a persuasion technique to get an audience to either buy a product or participate in something. Advertisements almost always have at least one of these three components, and Super Bowl commercials specifically are renowned for their entertaining use of these strategies. Of the many Super Bowl commercials, two stood out to me for their in-depth use of all three of these rhetorical strategies. The first commercial combines the extreme measures taken by an overprotective dad and the new Hyundai Genesis. These two seemingly unlike ideas are brought together in a collaboration that effectively use pathos, ethos, and logos to prove the audience of their product.
In Chevy’s Super Bowl commercial first thing viewers see is total destruction and the ruins of a city. Papers blowing everywhere, cars abandoned, fires burning and smoke covering the city. Going forward in the commercial a newspaper is seen with the front headline reading “2012 Mayan Apocalypse, Will world end today?” giving the viewer’s an explanation for the destruction of the city. Next, you see a vehicles headlights turn on and a Chevy truck drive out of the debris. In the truck an average working class man is in the driver’s seat with his pet dog in the back driving around town seeing the destruction of the apocalypse with a Barry Manilow song “Looks like we made it” playing in the background.
The reason I say that is because the commercial informs us on the vehicle and what it can bring to the table and the persuasion aspect comes from the new feature of the car finder app. The director uses the car finder app in a possible situation to show the effectiveness of the product which puts the persuasive idea into the audience’s head and in turn the idea to buy the car. The audience for the commercial would be everyone watching the super bowl and or someone interested in buying a new car. The director uses alliteration in his commercial by having the reoccurring theme of having the dad keep showing up at the location of his daughter. Just like an author uses alliteration to repeat a word to prove their point, the director uses it to show the car finder app in action and push the sale of the
The telephone service provider, AT&T, developed a four-minute-long advertisement, It Can Wait, outlining the consequences and realities of texting and driving. AT&T’s purpose for this advertisement, or public service announcement, was to establish awareness to anyone who has the ability to text and drive. By making a real-world connection, the public service announcement portrays horror and authenticity through the use of tone, imagery, and pathos to really be able to reach their target audience and guarantee their respective realization. Throughout the commercial, tone plays a major role in establishing the mood of the commercial itself.
The impact of advertisements over the last few decades has transformed tremendously due to the close relationship between media and pop culture. Ads have switched from simple black-and-white newspaper columns to star-studded, mascot-driven television commercials that engage the viewer on a deeper level. The reason for this switch stems from the producer’s responsibility to impose the correct ethos, pathos, and logos on the consumer to convince them to buy their product in an attention-grabbing way. Ethos refers to the credibility of a source, pathos is the emotion received, and logos deals with the logical, statistical side. In partnership with their bee mascot, the Cheerios commercial from February 2023 utilizes ethos, logos, and pathos to
The environment is pledging an elitist appeal but the warm colors found in the image attract the populist group. In Jack Solomon’s “Masters of Desire the Culture of American Advertising” he explains a paradox in the American psyche. He argues that Americans simultaneously desire superiority and equality, as a result, advertisers create images that exploit those opposing conditions. He emphasizes that America is a nation of fantasizers. He sums up that advertisers create consumer hunger by working with our subconscious dreams and desires in the marketplace.
The Use of Rhetorical Devices in the “Google Home” Super Bowl Commercial Companies and other forms of media strategically use the three rhetorical appeals, ethos, pathos, and logos, to market goods and/or promote ideas. The appeals have been used for centuries are still prevalent in all types of modern day propaganda. If used correctly, ethos, pathos, and logos can be used as clever tactics to engrain information into the brains of consumers. One of the more notable ways that brands use these appeals are commercials. Google, the world’s most famous multinational technology company, used the three appeals to reach success.
Individual advertisements aim at persuading people to buy Geico’s product. The audience of the commercial “Hump Day” are viewers with no age limit. They could be adults using other car insurance but want to switch to Geico; they could be teens who do not have a car yet but want to own one in the future. If the person did not know Geico, he or she would be impressed by the Geico campaign and would remember this brand. If the person was not satisfied with his or her current insurance company and felt stressed, he or she would catch the contagious emotion in the commercial.
A company’s success is deeply dependent on its ability to appeal to as many people as possible. Chrysler Jeep does this by placing a variety of different people and situations into one commercial therefore making it possible for Jeep to reach all sorts of audiences. Jeep manages to take scenarios that are polar opposites and relate them back to each other using their one common tie: Jeep. Jeep Portraits successfully convinces loyal Americans to purchase a Jeep.
Living the American dream is helping friends, family, and even strangers without feeling the need to have recognition. Budweiser is one of the largest companies in the United States and it is significantly shown through their advertisements. The American dream is displayed in several ways through ethos, pathos, and logos, which makes both advertisements extremely effective and compelling to readers. The commercials titled “Stand by You” and “Budweiser- American dream” fully display the definition of living the American dream, by expressing American values and sentimental feelings in the underlying advertisements. The first commercial titled “Stand by You” appeals to the audience through ethos, displaying the views and morals of the Budweiser workers.
The commercial published by Chevrolet in 2014 is an exceptional advertisement. This commercial advertises the Chevy Silverado truck. However, this commercial does not only influence the audience to purchase a truck but; the advertisement portrays a life lesson that every person should know and practice. The commercial by Chevrolet titled, “A Boy and His Dog,” is extremely effective and persuasive to the audience through emotion, ethics, and logical situations.