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Trader Joe's Case Study

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Trader Joe’s is known for their excellent in customer service as the company statement is “We tried it. We like it. If you don’t, bring it back for a refund or exchange — no hassles” (Anderson, Swaminathan and Mehta, 2013). In addition, unlike any other department stores where they have approximate 40,000 of products in stock, Trade Joe’s only carries about 4,000 products to serve “the demographic and psychographic profiles of its customers” (Anderson, Swaminathan and Mehta, 2013). Therefore, rather than focusing on a large consumer area, Trader Joe’s cares about the local consumers who have the easier and more frequent access to the store. Trader Joe’s is one of the grocery stores that does not have an official Facebook page or any other social

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