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Trader Joe's Case Study

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Trader Joe’s is known for their excellent in customer service as the company statement is “We tried it. We like it. If you don’t, bring it back for a refund or exchange — no hassles” (Anderson, Swaminathan and Mehta, 2013). In addition, unlike any other department stores where they have approximate 40,000 of products in stock, Trade Joe’s only carries about 4,000 products to serve “the demographic and psychographic profiles of its customers” (Anderson, Swaminathan and Mehta, 2013). Therefore, rather than focusing on a large consumer area, Trader Joe’s cares about the local consumers who have the easier and more frequent access to the store. Trader Joe’s is one of the grocery stores that does not have an official Facebook page or any other social
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Knowing they stood out from their competitors, and that they brought a newer outlook on the “typical” grocery store did not stop them from introducing consumers to their eccentric and unique styles of customer service and products. [5] Excellence in Service Trader Joes has always been the grocery store to stand out from the rest by regularly out performing their competitions in a variety of categories that have brought them to be recognized for their excellence in service. Trader Joe’s ranked on top in the categories of

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The store began its journey in the United States Supermarket arena as a collection of small convenience stores in the year 1950. It has now evolved into a huge conglomerate in the Supermarket industry specializing in food grocery. While the store’s history dates back to 1950, the actual name of the store that is Trader Joe’s, was given in the year 1967, to a store opened in California. This store had quite a few collections on liquor (mostly wine) along with cheese and nuts. The store is well known for its own brand of food items which has the consumer addicted to it.

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Considering using more technology inside Trader Joe’s would also speed up business inside Trader Joe’s. 5 – Conclusion This paper has revealed the most powerful and weak spots of Trader Joe’s. Supermarket industry is currently alive and competition between firms are very contentious.

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Once the trust is gained of having better quality products, the restaurants will support the local business and Trader Joe’s will gain a major part of the market share. The image that Trader Joe’s is striving for is premium products for cheap

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Most of the food sold in stores are brand indifferent, meaning that customers care about the product, not the brand name. Think of milk, eggs, meat. Nobody asks for a certain type of milk, they just want milk. Any large grocery store chain which does not have in-house product of basic food items is operating inefficiently. Compare Trader Joe's to other large grocery store chains such as Ralphs or Vons, they do not have any in-house products.

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Trader Joe’s Case Analysis Introduction This case analysis studies the Trader Joe’s retail chain that operates in the U.S domestic market. It identifies the current competitive strategies being employed by the company, the key issues it faces and proposes a number of improvements that are considered useful for the growth of the company in the future. Trader Joe’s is a privately held company that was founded in 1967 by Joe’s Coulombe and it is presently owned by the Albrecht family trust. Since its establishment, the Company carries out its business using the concept of Fresh & Easy Stores and targets the overeducated and poorly paid customers, who were believed to be sophisticated and interested in finding good bargains (Ager & Roberto,

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I own a Trader Joe grocery store. My objective is to sell delicious, creative, low cost foods that are very difficult to find. “Gluten-free” foods, “Kosher” foods and “Vegan” foods are some of the products I sell (Trader Joe, 2018) Yes, I would provide trade credit to customers, but would maintain a cautious and prudent mindset when I attempt to do so. I exist industry of multiple grocery stores, therefore I would research competitors to discover their trade credit protocol.

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In all Trader Joe’s is one of the leading super markets in the U.S., but after careful analysis of their operations I believe there are opportunities that are currently being ignored by the company. The company doesn’t need to act on all the recommendations that I made, however it would be in their best interest to do so. Not only would the company grow at a faster pace, but it will make strides in areas that haven’t been occupied before. Despite these current pitfalls, Trader Joe’s still is a popular option in their

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