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Case Study Kraft Foods Canada

394 Words2 Pages
Key Issues: Kraft Foods Canada has experienced the significant circumstance in order to segment new customers. The company wanted to find a way to promote their brand Kraft Singles and influence Canadian millennial moms as their new target customers. Recommendations: Try to create a new product that combines with Kraft Singles cheese and other flavors Coordinate with popular coffee shops and fast-casual restaurants (FCRs) to create a new menu and then promote it at the same time Use social media platforms to promote the brand Rationale: According to the information from the case, Canadian millennial moms are in the age group between 14 to 33 years. Since the new target customers are teenagers and young adults, it is possible that they
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