Target Customer
In Australia, there are a number of people consumes cheese every day, as the Barossa cheese company , they may focus on two types of target customers , first type is the baby boomers that are rich ,the second type is the younger people who have much disposable income and consumer high quality food
The group of middle class baby boomers is the most important target market for the Barossa Cheese Company. These types of people have much experience in having the hand-made cheese when they were children, because people haven’t used machine to make the cheese at that time. There is no doubt that baby boomers tend to have different food consumption habits to younger people, often selecting more traditional foods (Dean et al., 2009; McKie, 1999). The hand-made cheese should be regarded as the traditional food comparing to the machine-made cheese. On the other hand, in terms of their consuming power, they have relatively high income, they may have some money to buy hand-made cheese which may be slightly expensive than the machine-made cheese.