Tweaking Tastes And Creating Cravings Analysis

1 During the 18th and 19th centuries food for profit became very rampant. Foods such as meat, milk, flour, wine. Beer, coffee, tea, and spices were being mixed with chalk, plaster dirt, and even lead in order for the merchants to save more money while at the same time make money. Due to the high prices and limited supply of certain foods. The poison squad were a group of volunteers organized by Dr. Harvey W. Wiley. They were testing the effects of ingesting some of the most common food preservatives, such as borax, copper sulfate, sulfuric acid and formaldehyde. In the video episode "Tweaking tastes and Creating Cravings" I have learned some new extraordinary things about the food industry also about my health and the food I ingest. The video is about the processed foods that many of us intake and don’t even know it, even when we are trying to eat healthy. This video discusses the processed food and the flavor industry. The flavor industry is said to purposely make us have an addictive craving for their products. The video only focuses on one of the top flavor industries, Givaudan. Givaudan ultimate goal is to use processed flavor to sell more addictive soft drinks and other products.

Givaudan industries has what is called super sniffers and supper tasters that are the” first responders” to find the next best taste. They use mother nature and natural ingredients such as fruits and decide what it could reciprocate and taste well in at our local supermarkets. They extract the flavor molecules from the fruit and mimic them in a lab with chemicals and can improve the flavor if they choose to. They create flavors with a burst in the beginning and that doesn’t linger at the end so that it can be more addictive and you’ll want more of