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US Government's Ethics In Communicating With The Public

1423 Words6 Pages

US Government’s ethics in communicating with the public: Looking from the US Governments perspective, it appears that they have created a Conflict of Interest between Apple, the public and themselves. They require Apple to create a backdoor into their own software and potentially risking all iPhone users, which in the US is 39% of the smartphone market (Hahn, 2015). Using confidentiality as an example, which in this case seems to be the underlying issue. Generally speaking, noting the FBI’s track record with keeping personal and sensitive information safe. The FBI had 29,000 people’s personal contact information stolen from them by hackers, which left employees and more importantly confidential agent information exposed (Hackett, 2016). The …show more content…

The difference between public relations and media relations rests with the function or role that they play. Public relations refers to the approach that organizations take to connect and communicate to numerous publics with whom they have relationships and interactions with. Most experts would say that it constitutes as an art and a science. Media relations is more in line with the company communicating and interacting with news media, generally speaking they would communicate with: journalists, editors, and online bloggers. Typically anyone associated with broadcasting and conveying messages from the company to the masses (Tangmac.com, 2016). Five models of Public Relations: Press Agent/Publicity Model: This model utilises the one-way communication approach, where it essentially does as described, communication only flows one way. The company will use manipulation and persuasion to convey it message across to the consumer to give into the organizations desires (Waddington, …show more content…

Through the flow of significant information to their particular audience they can ensure the preservation and improvement to their image. They usually employ any means of communication that focuses on the media, for example: press releases, newsletters, video content and news releases (Managementstudyguide.com, 2016). Furthermore, practitioners that utilises this model need to be creative and imaginative when conveying a story to the public. This generates interest to the reader so that they are swayed in viewing the company’s idea. Two-way Asymmetrical Model: Contrasting on the previous two approaches, this model occupies a different standpoint. It involves the use of two-way communication but still seen as an uneven approach. The information flows between the sender and receiver but it is considered unbalanced because it benefits the sender. The sender tries to change the way the receiver perceives them by gaining feedback (Cornelissen, 2014). Two-way Symmetrical Model: This approach focuses more on rounded way to communicate. The model is symmetrical because the sender will convey a message over to the receiver, which then allows the receiver to communicate back to the

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