ipl-logo

Under Armour By Kevin Plank

3398 Words14 Pages

Corporate Strategy
In 1996, when the company was formed as KP Sports we were not on Russell Athletics radar let alone Nikes. Through preservation, a great product, and a good corporate strategy, Under Armour has grown immensely. We are one of the fastest growing companies today, and we have created a buzz in the finance and business community. When Kevin Plank started this company, even he couldn’t have predicted such success. We now control our own success and are not shying away from the competition (Arthur Thompson, 2014). This is evident as Under Armour recently built an office in Portland, OR, which is nearby the Nike headquarters in Beaverton, OR. We have moved even closer to Nike as we edged Adidas in 2014 (Goodkind, 2014). Nike has …show more content…

Building the brand should be the focus of everything you do. Know that your managers and executives will do everything in their power to help grow your career. We know that when you succeed we come one step closer to ensuring our vision. We want to maintain an open line of communication from staff all the way up to our CEO Kevin Plank. In order to become the company of the future we will refrain from the traditional. Hear at Under Armour we want to maintain our diversity. We will respect each other’s differences and reward on a basis of performance …show more content…

We are on pace to reach $4 billion in revenues by or before 2017. It is a very exciting time at the company. To do this we want to maintain 20% growth for each quarter. We want to increase international growth by at least 75% for each quarter. We also want to create at least 15 patents per quarter for the first quarter. We want to reward our people for this success. We will offer the opportunity for travel as well as flexibility in your job choice. If you have the desire to go China, Europe, or Latin America we want you there. There will be opportunities to move up as we grow. We will provide promotions and bonuses on performance alone. There will be no biases here. If you put in the work you will be rewarded for your work. Each quarter will send out a personal tweet from our top performers. We will continue to cover 100% of the coat of wellness and 100% of basic life insurance packages.
7. Declaring victory too soon
We don’t want to stop growing once we meet our goals. If we are able to reach 20% growth in revenues for a year at ease, why not increase our goals to 25%. We do not want our goals or people to be static. We must adapt and modify our goals as time goes on. We must be humble and stay hungry every day.
8. Not anchoring changes in the corporation’s culture
Here at Under Armour some of our values are integrity, helping others, team building, and being great. With these new

Show More
Related
674 Words | 3 Pages

After spending 2 years of selling products out of the trunk of his car and making sales all along the east coast, in 1998 the company outgrew his grandmother’s basement and moved to a warehouse located in Baltimore. Slide 6:The Under Armour brand was first noticed by the public when Oakland Raiders quarterback Jeff George was seen wearing an Under Armour turtleneck on the cover of USA Today back in 1996. Shortly after, Plank made a sale with Georgia Tech selling 10 t-shirts. That sale opened the doors to an even bigger opportunity where he signed contracts with Arizona State, North Carolina State and a few other D1 teams. Slide 7: As Kevin Plank’s company quickly grew more people wanted his products.

Read More
895 Words | 4 Pages

They process products through third-party distributors located in Canada, New Jersey, Florida, and leases distribution facilities in California and Maryland to channel products through its wholesale and retail networks in North America. Wholesale sales generated through national and regional sporting goods chains, department store chains, institutional athletic departments, and teams and leagues accounted for 68% of revenues in 2013. Under Armour saw a need for diversification of revenue streams and embarked on a mission to change their model. They saw by building a strong retail network to sell directly to its consumers they could do just that. One way they did that was to have factory-house stores in North America, China, Japan, Mexico, Brazil, and other countries where they attach a retail store to their factories.

Read More
1055 Words | 5 Pages

Under Armour the Organization: In March of 1996, 23 years old, Kevin Plank created a brand that would change the sportswear industry. When Kevin played football at the University of Maryland, he did not like the athletic wear options available to him. What Kevin was looking for was clothing that would wick moisture away from his skin and protect him from heat exhaustion, but at that time there were no products on the market that accomplished that need (Walker, Marketing Strategy: A decision-focused approach, 2014, p. 143).

Read More
926 Words | 4 Pages

Executive Summary Under Armour is an American company where sell sports equipment. This including footwear, sports, casual apparel and accessories. The company is founded in1996 by Kevin Plank. The headquarters is in Maryland, United States. Moving together with the development of technology, Under Armour introduce Under Armour Healthbox.

Read More
618 Words | 3 Pages

This report will summarize the financial positions of Nike and Under Armor based on their profitability, liquidity, and solvency. I will indicate whether or not I would invest in Nike from the information I have gathered on ratios and financial statements from this project. Based on the vertical and horizontal analysis, it appears as though Nike has increased in profitability over the years. Nike’s net profit margin increased from 2014 to 2015. It rose from 9.96% to 10.7% in 2015, this shows they make 10.7 cents, earning 74 cents more from the previous year on each sales dollar.

Read More
685 Words | 3 Pages

In addition to manufacturing sportswear and equipment. The Nike inc. Conduct retail stores under the name of Niketown. Nike’s benefactors, many high-

Read More
620 Words | 3 Pages

The road to becoming a legitimate competitor has been tough, specifically because of the competitive nature that exists between firms in the same market. The market structure, determinants of supply and demand, and future outlook of the company can help us see the state and performance of Under Armour. Under Armour’s is an example of a monopolistic competition, meaning they have aspects of a perfect competition market structure, but their products are not the same as its competitors. As mentioned above, Under Armour’s main competition is both Nike and Adidas. Recently, Adidas has

Read More
878 Words | 4 Pages

Under Armour, Inc. to a level of success,

Read More
795 Words | 4 Pages

In this option, it appears that Under Armor seeks to follow the pattern that NIKE adopted. On the other hand, in the potential option the company would seek to be a step forward in trends, in order to ensure that the brand becomes once again the favorite of the public. RATIONALE: I think it is a good idea given that it would be looking for a new market where there would be no immediate

Read More
1188 Words | 5 Pages

1. Introduction Under Armour, Inc. (Under Armour) is a leading sports apparel and equipment manufacturing company founded in 1996 by Kevin Plank, a 23-year-old former University of Maryland football player.. He revolutionized the sports apparel industry by creating a superior, moisture-wicking, performance T-shirt, made of synthetic fabrics. Under his leadership, the company grew from a 17,000-dollar business in 1996 to a 4.83-billion-dollar empire. 2.

Read More
1158 Words | 5 Pages

is a major publicly traded company famously known for their footwear, clothing, sportswear, and equipment line of products. Phil Knight and Bill Bowerman co-founded the company in Beaverton, Oregon in 1964. At this time, the company was known as Blue Ribbon Sports until 1978 when it officially became Nike, Inc (About Nike, 2011). They are the major competitor for Under Armour as they are the current world's leading supplier of apparel and athletic shoes, as well as a major manufacturer of sporting equipment. Nike sponsors many high-profile athletes as well as sports teams around the world.

Read More
3388 Words | 14 Pages

Mark Moulton Professor Ottemann December 10, 2014 2014 Term Paper Nike & Under Armour Company Assessment Nike and Under Armour are two of the largest sportswear and athletic shoe companies in the world. Their histories and growth are similar but they use different corporate and business strategies. Their strategies reflect their corporate structure and the personalities of their leadership.

Read More
1271 Words | 6 Pages

Under Armour offers durable, functional, and high-quality products for athletes. The strategic methods implemented by the company have only got it so far. It is now in competition with big brands like Nike and Adidas. However, it will have to go the extra mile to be able to be on the same level as those rivals. Under Armour focuses more on athletic wear rather than lifestyle wear.

Read More
1245 Words | 5 Pages

Opportunities • Highly scalable model that gives the opportunity to grow across different countries. • Large market that is continuously growing. • Potential increase in-market and out-of-market M&A. • Venture capital available.

Read More
2389 Words | 10 Pages

Introduction Nike is a company that manufacturing, designing, developing and selling about the footwear, apparel, equipment, accessories and services. The location of where the Nike headquartered is in Beaverton, Oregon which is in the Portland metropolitan area. It is one of the world 's greatest producers of athletic shoes and apparel and manufacturer of sports equipment. The company was founded in January 25, 1964 which was named as Blue Ribbon sport by then changed the name to Nike in 1978 which was taken from the name of the Greek goddess of victory. It repetition has been known world widely.

Read More

More about Under Armour By Kevin Plank

Related Topics

Open Document