University of Maryland, College Park Essays

Planning for Integrated Operations Krystal Hoham San Diego Christian College BU 323 December 10, 2014 Abstract Under Armour, Inc. is a sporting line from America who sells clothing and accessories. Also is a supplier of not just sportswear but also some casual apparel. The company first started selling footwear in 2006; it also has global headquarters, which are located in Baltimore, Maryland. Their planning when it comes to sales and operations is impeccable when it comes to this industry

Kevin Plank founded Under Armour in 1996; he was a University of Maryland former football player. Plank derived a synthetic textile design that allowed sweat to be “wicked-­‐away” from a person body during physical activity. The original company named was KP Sports then in 2005; they changed their name when the company introduced to the public. Plank vision was that Under Armour’s had the potential for growth due to the ability of the company’s to build a powerful product in a moderately

Good Afternoon, I have been a devoted customer of Under Armour since I was a Soldier in the United States Army. I own 4 Men's UA ColdGear® Armour Compression Mock, 6 Men’s UA Heat Compression shirts, 2 UA Hoodies, UA Elevate 22oz. Tritan™ Flip Top Water Bottle. The UA Coldgear survived in perfect condition a tour in Iraq 2004 -2005 to include Fullajah and Najaf. I am also a soccer player in for FC Sachsen in Germany (Currently a US Department of Defense Employee assigned in Germany). Quickly after

the growth of the company? Kevin Plank was not afraid to take major risks with Under Armour. These risks led to the success of UA. For example, advertising with ESPN and the NFL, using key professional athletes to wear the merchandise, and using college teammates to his advantage. Quality and affordable products with a strong advertising presence made word-of-mouth travel fast. In addition, the brand slogan, “Protect This House” sent the message that all athletes could relate to. The niche market

Under Armour Inc. Under Armour Inc. (UA) has a concise mission statement: “To make all athletes better through passion, design and the relentless pursuit of innovation.” 1 This efficient use of evocative wording is reflected throughout the business pages of UA. The company has in fact got a separate website dedicated to the business side of the company, as well as the website used to sell its products. In the company’s “About us” 2 section the mission statement is reiterated, forming part of that

2013. The greatest component of the company’s marketing strategy was to promote the products at the college level, and to pro athletes. To get the products in front of many people, they became the official supplier of the U. S. Teams for the 2014 winter Games. They were also the provider for many big college teams, at such schools as Notre Dame, Georgetown, along with approximately 100 college

sportswear and has now expanded into footwear, technology (fitness apps) and casual clothes. The company has its headquarters in Baltimore, Maryland and there are several other international offices in Canada, Asia and Europe. The idea for the company was based on the experience of its founder, Kevin Plank who in 1995 was the special team’s captain on the University of Maryland football team. He noticed that the cotton T-shirts he and his teammates wore underneath their pads were always soaked and heavy with

Under Armour was founded in 1996 with the mission to make all athletes better through passion, design and the relentless pursuit of innovation. Under Armour produces several different products under its name. Under Armour products are sold all around the world. Their products can be found in the United States, China and Brazil. Revenue is generated by sales in specialty retailers around the world or sales directly in Under Armour stores. In 2016, 21% of their net revenue was from footwear sales

Instead of marketing his merchandise to the general public, Plank marketed the clothing to professional and college sports teams. His business took losses and he gave away merchandise to get teams to try it. Once they did, he began receiving orders. The turning point was in 1999 when a $25,000 advertisement in ESPN led to $1 million in sales. Kevin Plank used

Under Armour the Organization: In March of 1996, 23 years old, Kevin Plank created a brand that would change the sportswear industry. When Kevin played football at the University of Maryland, he did not like the athletic wear options available to him. What Kevin was looking for was clothing that would wick moisture away from his skin and protect him from heat exhaustion, but at that time there were no products on the market that accomplished that need (Walker, Marketing Strategy: A decision-focused

different conditions. It, also, provides footwear in determined sports like football, soccer, basketball, lacrosse, among others. UA Story Under Armour is an American company which originated in Washington, DC in 1996. Funded by a former University of Maryland football player and current CEO of UA, Kevin Plank.

The store Under Armour recently opened on Chicago's "Magnificent Mile.” This is the brand's newest, largest and flashiest, showcasing not only its core training apparel, but fishing and hunting gear, innovations in running and basketball sneakers, and a fitness tracker "wearables bar." The Chicago Brand House is only the sixth of its kind in the United States, including those in Harbor East and New York's SoHo district. “Elements of the Brand House concept are expected to make their way into additional

is an American sports apparel and accessories company. The company supplies innovative sportswear, footwear and casual apparel to consumers. The company is headquarters is located in Baltimore, Maryland. The company was founded in 1996 by 23-year old Kevin Plank, who was captain on the University of Maryland football team. Kevin saw a need for a more innovative training T-shit because he would have to change out of sweat-soaked ones during practice. So he decided to design a T-Shirt using a micro fiber

Corporate Strategy In 1996, when the company was formed as KP Sports we were not on Russell Athletics radar let alone Nikes. Through preservation, a great product, and a good corporate strategy, Under Armour has grown immensely. We are one of the fastest growing companies today, and we have created a buzz in the finance and business community. When Kevin Plank started this company, even he couldn’t have predicted such success. We now control our own success and are not shying away from the competition

Under Armour, Inc. headquartered in Baltimore, Maryland, is one of the most highly acclaimed companies in the industry. This company has a reputation for being a great innovator, marketer, and distributor. Under Armour is known for providing quality athletic apparel, footwear, and accessories. The vision aspect of Under Amour’s Vision Statement has a purpose to empower athletes everywhere and compliment their active lifestyles. The mission aspect of Under Armour’s Mission Statement is to make

Under Armour differentiates itself from its competitors by providing customers with superior performance sports apparel. I believe this is Under Armour’s business-level strategy because they were the first company to use synthetic materials in their clothing to allow the wearer to be “dryer, lighter, and more comfortable.” Over the years Under Armour has plugged millions of dollars into research and development in order to make their products the best in the market. Even though they outsource most

In this Under Armour basketball shoe advertisement featuring National Basketball Association player Stephen Curry, Under Armour portrays the idea of masculinity with vibrant futuristic elements, such as being athletic, skilled, fast, and determined to win and achieve success. Although the manufacture of the shoe is marketed toward men, however woman can purchase this product for themselves to achieve the same. This definition of Under Armour is achieved through the reputation of Stephen Curry. It

professional athletes to promote their brand, such as Tom Brady, Stephen Curry and Dwayne Johnson. Slide 2: Kevin Plank was the founder of the now billion-dollar industry in 1995. This 23-year old football player played for the University of Maryland throughout his college career. Plank was also the special teams captain and played as a fullback. He had a simple idea that initially began from his grandmother’s basement in Washington, D.C. Slide 3:During practice, Plank got sick and tired of having

born in 1955 in York, Pennsylvania to Henry and Gloria Koons. His father an interior decorator instilled an early sense of art into his early life and childhood. He trained as an artist at the Maryland Institute College of Art in Baltimore and at the Art institute of Chicago from 1972 to 1976. Following college, he moved to join the New York art scene and initially found a job at the Museum of Modern Art. During his time in New York, he began creating art but began to find his endeavors to be overly

vocal sound to suit the genre a bit more than my usual sound. So for me to get a better understanding I looked at some other vocalists from the Motown genre and one that came up was Stevie Wonder and I instantly remembered singing "Sir Duke" in college for a live performance workshop class, One thing I do remember about preparing this song for class was that it was fairly hard as in most parts I would have been singing in my falsetto range also stylistically I was kind