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Under Armour Mission Statement

556 Words3 Pages

The store Under Armour recently opened on Chicago's "Magnificent Mile.” This is the brand's newest, largest and flashiest, showcasing not only its core training apparel, but fishing and hunting gear, innovations in running and basketball sneakers, and a fitness tracker "wearables bar." The Chicago Brand House is only the sixth of its kind in the United States, including those in Harbor East and New York's SoHo district. “Elements of the Brand House concept are expected to make their way into additional branded stores this year,” said Susie McCabe, Under Armour's vice president of global retail. Under Armour's branded stores are a just a tiny fraction of the $3 billion-a-year brand's overall retail package. The wholesale business with partners such as Dick's Sporting Goods, Sports Authority and Foot Locker makes up 67 percent of sales. The direct-to-consumer accounts makes up most of the rest. …show more content…

According to Under Armour, the store will serve as a stunning example of the brand’s commitment to offering customers a superior shopping experience. Under Armour's Chicago store features two floors of the brand's newest developments across various product categories. These categories include outdoor, team sports, training, running, golf, studio, youth and footwear. Chicago's Brand House is also the first to offer specialized shops for UA Hunt and UA Fish, featuring technical apparel and footwear for this audience. The Brand House also holds Under Armor’s first-ever "wearables bar.” This bar offers a selection of fitness device, from well-known brands such as Garmin. These activity trackers and sports watches will all integrate with UA Record, the brand's comprehensive health and fitness network. UA record tracks, analyze, and shares your fitness activity. There are also UA RECORD KIOSKS in the store, that anyone can log on to the

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