Under Armour, Inc
What is Under Armour?
Under Armour is an American sports apparel company, its headquarters are located in Baltimore, US and has subsidiaries, market share and and a distribution line which includes wholesale channels, retailers, sports teams, as well as direct sale through the factory house stores all across the world. UA offers a variety of athletic apparel in compression, fitted, and loose types to be worn in all different conditions. It, also, provides footwear in determined sports like football, soccer, basketball, lacrosse, among others.
UA Story
Under Armour is an American company which originated in Washington, DC in 1996. Funded by a former University of Maryland football player and current CEO of UA, Kevin Plank.
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Specially in football, a sport were the athletes are already heavily equipped any additional weight would just become a surplus.
The company’s goal, or at the time Plank’s goal, was to create a high performance t-shirt which would stay dry even during the summer time when the heat is at its peak. This was an innovative idea because apparel usually is left behind the equipment (rackets, helmets, pads, sticks, bats, shoes, among others). Plank did some research with professional athletes, some of whom he had met during his time in college, and with their feedback he designed a t-shirt which utilized microfibers that kept the t-shirt cool, dry and light.
Plank funded his line of apparel by using his own savings and credit cards. During an interview he
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Every quarter since 2011 presenting an increase of almost 400%. At end of the fourth quarter in 2010, UA presented a revenue of $22 million outside North American and by the end of the 2nd quarter in July, 2015 UA has presented a net revenue of almost $90 million outside North America. This is proof that UA has been making the right moves at the international stage by investing outside the US. Opening brand houses, partnering with international retail stores, international sports entities, these are all efforts to grow their net revenue and income from international transactions. At the end of the 2nd quarter this year, UA net revenue from international transactions was 11%. At the end of the 4th quarter in 2011 this number was just 6%. Kevin Plank stated at a investors’ conference call back in January, 2014 that at some point the international market will represent 50% of their revenue, so it is clear that UA will keep investing in the international market in order to grow the awareness and revenue of its