A.) Kevin Plank Case 1. What evidence is presented in this story that Kevin Plank has good cognitive skills? The evidence of Kevin’s cognitive skills, stems from his ability to solve a personal issue. His demonstration proves that others were in need of his innovation. Often times those experiencing an issue either can’t afford to develop a resolution or lack the willingness to get it done. Kevin grew “frustrated with the inability of his T-shirts to absorb perspiration and keep him dry;” not to mention, “wick the sweat from his body, making him lighter and faster.” (DuBrin, 2016, p. 59) Such innovation is forward-looking, which is a leadership trait. 2. Which personality traits does Plank appear to possess? Plank appear to possess a number of personality traits: such as, courage, self-confidence, trustworthiness, authenticity, enthusiasm, optimism and warmth, sense of humor and proactive personality. Choosing the above-mention traits derives from his actions. Kevin’s self-confidence forces him to finance his new venture (Under Armour, Inc.) utilizing the “savings from the rose delivery business,” Cupid’s Valentine. Can we courage? That was certainly courageous; especially, not knowing what the outcome would be. ((DuBrin, 2016, p. 59) His enthusiasm, optimism and warmth propel Under Armour, Inc. to a level of success, …show more content…
DuBrin explained, “An assertive person is reasonably tactful rather than being aggressive and obnoxious. A leader with good sensitivity, or emotional intelligence, knows when assertiveness crosses the line into aggressiveness, such as insulting subordinates or making unreasonably demands.” (DuBrin, 2016, p. 45) Knowing that every associate acceptance of criticism is different, Jimmy should have employed a little finesse, along with some enthusiasm and warmth. Blasting everyone on an email is distasteful and require a change in