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Unit 4 External Business Environment

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Question 6: A. Introduction: The main impacts from four major external business environment challenges may be from the political factors, technological changes, legislation factors and economic factors. when a country allow any company from oversea to bring their products to sell for people, the government need to make sure that the products from that companies are not unhealthy or harmful. That may make challenge about improving in producing processing and selecting food materials. Besides that, the technological changes also make the challenges for McCain to increase the quality of foods and reduce the labor of workers by using the new technology. Thus, McCain need to find out the solutions to catch up the new technology changes to develop …show more content…

Therefore, they want to eat something fast to save time to do other business, which make the opportunity for the food company as McCain to increase their quantity of customers. But the customers still care about the foods what they eat are harmful to their health or not. Because of their income higher than the developing countries so that most people do not care about how many they will pay for a healthy meal. Rather than buying potato and making chip at home or spending time to go the fishing and chip shop, buying freeze chip and heating in the microwave seem to be much better about saving time although the price might be higher a little bit. Legislation factors: taking responsibility is very serious for McCain, they want to build the strong brand to their customers which make the challenge about how honest and fair they are. To find out the solution for this factors, they may need to comply a range of laws. The food safety is necessary to follow the way in which food is prepared and served. the weight and measures which are painted on the product's pack have to be right as 500g, or …show more content…

On top of that, food technology is also one of the dynamic technologies in the modern economy. When there a technological change to rise the production speed, quality of food and so on, McCain may need to make a research to know how to catch up that development. To get the perfect research, McCain might be able to spend lots of money for the research, buying new technological products and hire the professors. Besides that, McCain also need to train their employees to know how to adapt with the new technology. the development of new technological technique is very necessary to take the new step on increasing the production. McCain produce a lot of chip everyday for their customers so that the transport make the issue about how to keep the flavor of product when they are frozen. Nutrition from food is also required so that McCain may need to develop the technique about keeping the maximize nutrition from the nature potato. Conclusion: Because of the development of the modern world, people tend to have many requirements which make the challenges for McCain to bring their products over sea. To enlarge their brand, McCain may need to meet their challenges and find out the solution as using the sunflower oil, make product with the strong nutritional pedigree, develop the food technology. To make the good brand McCain also need follow the laws of government from the countries which

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