Mcdonald Case Study Summary

Ahmed Fady mohamaed Fawzy El-hendawy and Y1612130013

1. Summary:

1.1 Purpose of case study:

The purpose of case study is to investigate the MacDonald’s Marketing efforts

1.2 Over view of MacDonald:

MacDonald is the one of the biggest food companies around the world that offers burgers, French fries, and soft s drinks. 1.3 Theory:

The theory that will use in the case study that MacDonald did not offer healthy food to its customers when marketing burgers in different countries in the world.

2. Findings:

MacDonald Company stated that in it marketing website information that (MacDonald, n.d). “All ingredients and food are processed according to McDonald’s Gold Standards which detail strict requirements for quality, appearance, taste, texture

There is a big problem its food supplier in china give outdated meat and chicken to the company which lead the media and people in china talking aggressively about if fast food companies apply the food safety rules which cause a big decrease in MacDonald selling in china.

2.2 Macdonald provide unhealthy burger in Japan: A big number of Japanese consumers they discovered unhealthy things found in the burger meat of MacDonald such as bits and small tooth which makes consumers not satisfied with MacDonald burger and cause a big decline in MacDonald selling burgers as stated in economist website “several Japanese customers have reported finding bits of plastic and even a tooth in their food” (Why McDonald’s sales are falling, economist, n.d).

2.3 MacDonald uses unhealthy cooking oil in middle east branches:

Macdonald in middle east countries they cook their food by the same oil without changing the oil h every time while cooking which cause health problems such as increasing number in the rate of obesity in middle east countries.

3.

First in china, the supplier that provide food to MacDonald the food was it date finish and the company must to be aware about the supplier. Second in japan, many number of Japanese consumer found things such as plastic in their burgers which can be solved by regular checking the ingredients of the burger. Finally, in the middle east countries MacDonald cook without fresh oil which leads to big number in obesity percentage so the company need to apply the healthy requirements of the cooking food