P3) compare the ways in which a least two organisations of your choice apply the marketing mix (7Ps) to the marketing planning to achieve business objectives
Marketing Mix
A simple thoughtful of marketing is basically taking the right produce; put it in the right place, for the right price exactly at the right time frame. A good selling mix usually follows the important 4p's which are place, promotion, price and product.
A designed mix of the controllable elements of a product's marketing plan usually termed as 4Ps: product, price, place, and promotion.
These four elements are familiar until the right mixture is found that serves the needs of the product's customers, while generating optimum income. Sometimes the first P (Product) is substituted
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All marketing textbooks use this terminology to refer to product, price, place and promotion. And there is only one logical order for the 3 P's and that is price, then place, then
Marketing is a continually evolving alteration and as such can be one that businesses find themselves left very much behind the competition if they stand still for too long. One example of this evolution has been the important changes to the basic Marketing mix. Where once there were 4 Ps to explain the mix, nowadays it is more usually accepted that a more developed 7 Ps adds a much-needed additional layer of depth to the Marketing Mix with some theorists going even going further.
1) Product
The Product should fit the task customers want it for, it should work, and it should be what the customers are expecting to get.
2) Place
The product should be available from where your target customer finds it easiest to shop. This may be High Street, Mail Order or the more present option via e-commerce or an online
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Hence confusion gets created in the development of the process of marketing planning for Primark.
Isolation of marketing function – The location of the Primark store and the distance of the centres of distribution and appropriate channel makes it quite difficult to strengthen the marketing function and so does the distinctiveness of the social outlook across various regions which creates issues that does not support the marketing function (Lorange., 2013). Technology advancement although remains helpful but not without being developed in a perfect manner.
Organisational barriers – The activity and the strategy of the competitors like that of Marks and Spencer serves as the main barrier since it enjoys the power of bargaining in the market that is existent. Apart from the bigger chains it is also obvious that the presence of other smaller retail chains has eaten up a considerable amount of the loyal base of