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VF Corporation's Five Coalitions: The North Face

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Products and Segmentation VF Corporation operates in five coalitions as listed below: 1) Outdoor & Action Sports, includes these brands: The North Face, Vans, Timberland, Kipling, Napapijri, Jansport, Reef, Smartwool, Eastpak, lucy, Eagle Creek. The largest brand in this coalition is The North Face. It features performance-based apparel, outerwear, sportswear, and footwear for men, women and children and its equipment line. 2) Jeanswear, includes these brands: Wrangler, Lee, Lee Casuals, Riders by Lee, Rustler, Timber Creek by Wrangler, Rock & Republic. The largest of these brands, the Lee and Wrangler, which were established in 1889 and 1947. 3) Imagewear, includes these brands: Red Kap, Bulwark, Horace Small, Majestic, MLB (licensed), NFL
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