Thirdly, this question of imitability consideration whether the essential capability as had by a company is imitable by others company or not. An essential capability is about as very effective if it is inimitable by others. In Malaysia, the essential capability of McDonald’s is hard to be imitated because the reputation of brand as the dominant company all around the world within the fast food industry. The brand reputation of McDonald's has long-time established is hard to be imitated. McDonald is famously known for its hamburger across the world and with such established existence globally. Hence, it would be hard for a new entrant or an existing established fast food company to build such reputation. Therefore, it is quite hard to imitate the essential products as offer by the McDonald’s. McDonald’s is ready to develop new resources at all times. It offers an excellent support to its operation of franchise.
Lastly, whether the value of resources which are inimitable or rare are appropriately organized and made the greatest contribution to achieving higher levels of growth within VRIO analysis framework. The management of McDonald's is efficiently and it is make the company become the leading fast food industry all around the world. The resources of McDonald’s have been organized in an effectiveness way
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The institution-based consideration is a dominant viewpoint that including ethics, institutions, and cultures of company need to consider the effects from the society and state when forming strategy. This consideration is pay attentions on external forces and offers the context in which industries and company compete in foreign market place. The choices of strategic are driven by the social restrictions of an institution-based consideration. Furthermore, characteristics of industry, and resources and capabilities of company will influenced the choices of