When it comes down to the primary level of meaning, this ad promotes the idea that a veggie sausage patty taste the same as a ordinary sausage patty. The ad even includes how the veggie burger taste, where to find them, and what their product looks like. The ad’s overall message is that it goes against the idea that veggie patty does not taste or taste worse than a normal sausage patty. The ad goes against the idea by providing a short paragraph in which it describes the taste of the patty being the same as a normal sausage patty. The short paragraph in the ad includes the sentence “What does our veggie sausage taste like? Imagine sausage.” This sentence shows the idea that the ad is trying to promote which is that veggie patty, taste the