IAMS Dog Food Ad Analysis
Honey Hot Glazed When writing a rhetorical essay, it's important to remember all the right details and include the little things while describing an ad that's been seen, which is going to be done in the following paragraphs in hopes for the reader to visualize the ad being described. The ad chosen was seen at the local Dairy Queen who just came out with a new product called Honey Hot Glazed Chicken Strip Basket. To promote this product, DQ has set many different ads out of the same product, to hopefully catch the eyes of the people walking in and out of the store, hoping they will come back for more. After all, the costumers that come in and eat at DQ are the intended audience of the ad anyway. Small ads like this one may seem insignificant,
In the advertisement for Heinz ketchup, the company uses attention-grabbing imaging, colors that relate to the topic, and a play on words to pass the intended message to the audience in order to successfully sell their product to the consumers viewing the advertisement. The sole image pictured in the advertisement takes up the majority of the page and is located right in the middle of the page. The picture painted resembles the Heinz
He comes up to a man holding onto two tacos. The confused man looks over to the dog, and the little chihuahua says, “ Yo quiero Taco Bell (I want Taco Bell)”. Analyzing the Taco Bell commercial and its use of ethos, logos, and pathos to persuade the audience to buy their food.
Within this commercial, logos was not very prevalent. I chose a commercial about dog food and they didn’t mention the dog food until the end. Through the entire advertisement, if focused on the dog and his owner. In the end, you finally got to see the paw print logo appears as well as the company name, IAMS. The director makes an interesting decision by having the commercial not be focused on the logos.
I feel that this ad is very fun and playful. But, instead of using the typical ad where the animals are in cages with their big sad eyes being the center of attention. This ad uses a different approach where the dog (Molly) is speaking throughout the ad and is telling the audience her life. She goes into detail that she became homeless and fought other dogs while out on the streets. But, after she got rescued and all fixed up, that she was back to her old self and was very excited for another family.
The intended audience for the “Somewhere in America” commercial is primarily old people and pet lovers. The reasons why this commercial is strongly
By going back and forth between images and words it gives the audience context to connect to the words and not disconnect from the animals themselves. The words on the screen are placed on a black background with white basic text, this uses contrast to add meaning to the words by stating that they are plain and simple facts that demand attention. Throughout the commercial the majority of the animals shown look tired, forgotten about, and suffering; two anomalies in this commercial appear near the end when you see two separate happy, relieved looking animals on the screen. These two shots are anomalies because they are rare and do not seem to fit in with the overall tone of the
If the ads had more details they would have been more effective. Some of the ads don't have background color and they could be improved by adding more colors so it can make the Goldfish logo pop out on the ads. Also the ads can be improved if they have more images that would make more people buy Goldfish snacks. The ads just have to have some more details so they can be very effective so the ads can convince that Goldfish would make a good snack that is easy to pack and that are
In the ad, the bold color of red, white, and blue is covering the background. A freshly cut Avocado and a delicious meaty burger is occupying the center, as if, trying to make the viewer’s mouth water. Although a small part of the ad, happiness is shown in the eyes of a little girl holding the flag of the United States, showing how patriotic she is. A welcoming sign to California is clearly seen to invite the viewers to visit the fascinating State of California. A stunning
Commercial Essay: Froot Loops This ad is for Froot Loops, it shows Toucan Sam in the beginning in front of a horrifying, abandoned house. The ad repeats the phrase “He follows his nose whenever it grows.” This ad is saying in its commercial if you buy Froot Loops then your day will be better and you should always trust your instincts. The demographic is mostly for 0-13 year olds because its cartoon like and most of the time kids are interested in cartoons and since kids love cartoons the parents will end up buying the Froot Loops for them.
Ethos was used in this ad by having Chipotle be trusted by many people and also having Willie Nelson sing a cold play song makes people trust the ad since both singer and band are or were popular. Pathos was used by seeing the animals living a good life on the farm, but then having it change to them being kept in tight spaces and being processed through machines and then again going back to farming so the animals are happier and have a better quality of life. It was sad seeing what was happening to the animals but then it was happy seeing the farmer change his mind and go back to having them on a farm. Logos was used in this add by having the Chipotle being shown during the ad. There wasn't any facts or statistics that were shown or any
The repetition of the phrase “puppy, monkey, baby” for numerous times helped stick with the audience. Additionally, it emphasizes the uniqueness of the drink and allows the reader to remember the catchy song. Symbolism, being another technique, was also present in the commercial, the symbol being the hybrid animal. The hybrid animal represents a hybrid drink containing three things that should not associate with each other but end up working well together. Understanding that symbolism greatly emphasizes the importance of the drink’s concept.
In addition, the ad strives to bring awareness and educate the public about the all too real and horrifying facts of animal cruelty. One of the elements used to support the message is the powerful image of the neglected dog. Light is used to create contrast, and it serves to bring to the forefront the focal point. The viewer’s eye is immediately drawn to the timid and emaciated dog chained to the barrel, stating its claim as the ad’s focal point. In addition, the obscure dark area serves to set a somber mood reinforcing the message of the dog’s helplessness and desperation.
The commercial published by Chevrolet in 2014 is an exceptional advertisement. This commercial advertises the Chevy Silverado truck. However, this commercial does not only influence the audience to purchase a truck but; the advertisement portrays a life lesson that every person should know and practice. The commercial by Chevrolet titled, “A Boy and His Dog,” is extremely effective and persuasive to the audience through emotion, ethics, and logical situations.
Donovan Bell-DaCunha Professor Sharon Burns ENC 1101-20497 6 February 2018 Analysis of Budweiser Commercial “Puppy Love” Everyone one loves a story about cute puppies and friendship. In Budweiser's 2014 Super Bowl commercial “Puppy Love” it tells one. The purpose of this commercial like any is to convince the audience of the message its promoting. In the advertisement it uses the three tools of ethical persuasion: logos, ethos, and pathos.
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