Vera Bradley's Strategic Plan

Yes it does, Vera Bradley's strategic plan for 2015-2019 is well defined and designed to improve the company’s competitive position, financial performance and shareholder value over the long term. One of the strengths of Vera Bradley is loyalty to their customers. They offered the fact of Coloured products to consumers. The company’s strategic plan focused on three major areas which include: product strategy, distribution channels and marketing. For the product strategy, the company focused on producing and designs a wide range of products including handbags; accessories such as purses, eyeglass and cosmetics; and travel items such as duffle bags, clothing bags, rolling luggage, and cosmetics cases for travel, which are part of the core seasonal version. Furthermore, the company focuses on improving its product assortment by focusing on its core design through the expansion of price point. The company's plan provides that the company is focusing on producing materials of two to four solid patterns per season that were used in each of the major product categories. Also, directs the company's plan to stop the production of low-selling goods, and sell the remaining inventory of retired products primarily through the company’s website, outlet stores, and annual outlet sale.

the plan stated that the company will focus on selling the product through department stores, full-line stores, outlet stores, as well as through e-commerce. Vera Bradley is looking to add approximately 20 to 25 new stores in the next few years, that will help to increase the products sold in the outlet stores of the company about 40 percent. However; The company has focused more on the sale strengthens the company's products through department