ipl-logo

Verizon Social Trends

168 Words1 Pages
Social trends such as changing demographics and values have a significant impact on Verizon. Two important trends affecting the company is by 2019, the population of millennials will overtake the population of baby boomers (Fry, R.2018), as well as the amount of the population that is foreign-born, has increased from 5% in 1964 to 14% currently, with the majority being Asian or Hispanic (Cohn, D., & Caumont, A). Within the millennial generation, promoting diversity and equality is a significant social trend. This demographic change means customers are going to value companies that embrace diversity and share similar values to them.Verizon can gain the support of millenials and acquire their business due to their commitment to inclusiveness.
Open Document