ipl-logo

Verizon's Better Matters Marketing Campaign Analysis

244 Words1 Pages
As a lover of all things wireless and a bonafide wireless geek, Verizon’s Better Matters marketing campaign affirmed my perception of Verizon as the leading wireless service provider in the United States (Meyer, 2014). Verizon’s Better Matters marketing campaign highlighted how wireless devices keep us connected to the people and things that matter most and emphasized how the reliability of that connection matters (Verizon, 2015). Therefore, the campaign clearly communicated how the products Verizon sells and the power of their network enables Verizon customers dependably connect with family, friends, colleagues, peer groups, and the global community when, where, and how they want. Consequently, as someone who travels a lot for work, the
Open Document