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Visual Merchandising Research Paper

1909 Words8 Pages

Ana Rivera­Padilla Ms.Selleck
Ana Rivera-Padilla Ms. Selleck Visual Merchandising Window Term Paper April 6,
Ana Rivera­Padilla Ms.Selleck
Based upon my research I trace back visual merchandising back to when the human race started selling merchandise to customers as a form of cultural diffusion and a way to profit since the 1800s.Visual merchandising was present during the Han Dynasty for example, Buddhism spread to China. This took place through merchants, or traders, and missionaries, people who travel to spread religious teachings. The silk road served as more than a trading route for goods and merchandise. Merchants laid out their goods and presented them in their own form to try and sell their goods. “When a vendor arranged his goods …show more content…

Mannequins are considered to be one of the most useful pieces of visual merchandising. I think this has to do with the connections that appear to us we see merchandise on actual mannequins, t shelspyou visio how would the item look you and even motivate you to buy something.I believe that it is important to have
Ana Rivera­Padilla Ms.Selleck diverse mannequins in stores because they help enhance customer experience being surrounded by a shape that is similar to theirs not what society considers the size.
Store Layout: Store Layout refers to the way the store floor space is used to engage and display merchandise for the customers. The way the space around the store is being used and what context is being used for what. Typical store layout divides a store into four different kinds of space: 1) Selling Space—interior displays, demos, sales 2) Merchandising Space­­inventory 3) Personnel Space—lockers, breaks, restrooms 4) Customer Space—café, food court, dressing rooms, recreation for kids, lounges, movements.
­ Eyes are the windows to the soul; then shop windows are just as revealing. They reveal the soul of the

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