Myer Swot Analysis

Myer was founded by Sidney Myer in 1899. Today, it is the largest mid to up market department store in Australia. Myer has 67 retail stores chain across Australia, they offer a broad range of products, including: Women’s, men’s and children’s wear, cosmetics and fragrance, electrical, toys, home-wears, food, stationary and etcetera. Myer has over 12500 team members, 54000 shareholders, 1200 global suppliers and other communities that Myer engage to build a strong brand. Its biggest competitor is David Jones, which is an up market department store in Australia. However, Myer still has the largest revenue and store count across Australia.

Until 2013, Myer have generated over $3.1 billion sales, they also follow up with the developments of

At Myer, which retails a wide range of products. Those products such as clothing, housewares and electronic products, they may always have chance that consumers want to return to the seller.

For instance, the clothing people bought from Myer, they may find it doesn’t fit, or a quality issue or some other reasons after they purchased, therefore customer need to know how to return the products, and under what circumstance they can return them. Same for housewares and electronic products, consumers may find some quality issues when they actually start using the product. Therefore, they need to understand the return process, whether they are able to return the product, and how do they approve that the product they want to return were bought from

By observing customers’ move in the store, retailer can understand where customers like to visit, where did they stop, therefore, it can be very useful to answer the question of how to layout the store. Besides, the walking pace of shoppers can also take into the consideration. Comparing the walking pace of shoppers in different areas at store can provide a clear indication of how customers feels in the store. If customers walk slowly, which means customers are comfortable with the surroundings, it could be easier for customers to notice the product retailer wants to sell. On the contrary, if customers move fast, there is less likely that they can notice something other than they product they come to buy (Graves 2010,