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Myer Emporium Swot Analysis

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Myer Emporium located in Melbourne, Australia (Myer Emporium,Urban Melbourne, n.d)
a) Myer is a chain department store that sells anything from clothes and food to homeware and technology. Founded in 1900 and established in Victoria by Sidney Myer, a Russian-born Australian Jew. Before finding Myer, he was in charge of his mother’s drapery store in Russia before migrating to Melbourne to work in a relation’s underwear business. After that, Mr Myer finally owned his very own drapery store named ‘Myer, Bendigo’s Busiest Drapers’. He also purchased another drapery firm named Craig Williamson Proprietary Limited. Success after success came soon after that. Since then, Myer has expanded to be the largest chain department store in Australia, rivalled only by David Jones, another major retailer. While initially having ‘Myer is …show more content…

[Myer launches new marketing campaign with 'find wonderful' slogan (October 25, 2014)] Also, Myer has earned itself the title of being the first ever department store to have branches in all Australian states, further emphasising their popularity. Its current headquarters is located in Docklands, Melbourne while its most well-known branch is the Myer Emporium, located on Bourke Street, Melbourne. [Australian Dictionary of Biography (n.d.)]

It is only fitting that such a successful business entity be brought over to another country and it’s decided that Japan should be the host country. While Japan already has many department stores of their own, there is a difference between Japanese and Australian department stores. For example, Japanese department stores have staff called ‘elevator girls’ that operate elevators, giving info if requested. Japanese department stores also have a

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