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Vogue: Female Stereotypes

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The magazine that I am analysing and studding is Vogue. This magazine has a target audience of a more mature age of around 40. Even though the magazine has an 87% female audience on the print cope of Vogue and a 13% male audience. However on their online equivalent Vogue has a 35% male audience and a 65% female audience. This is because the fasion industry portrays female stereotypes and males feel pressured to read “manly” magazines. However online they have the access to the magazine privately without going in to a shop and being portrayed as feminine. This is why the online copy of Vogue has a higher HHI ($19,540 more than the online copy) because they have a wider target audience accessible to all public. The age group that reads Vogue
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