By Volkswagens falsifying and cheating pollution test by installing “defeat devices” to make their vehicles appear cleaner than they were, they’re now viewed by the public as liars and lose trust from consumers and stakeholders. The created meaning by Volkswagen actions is, they’re a fraudulent organization, which cares more about making money than it does about its stakeholders and safety of consumers. Volkswagen also goes against its huge marketing campaign trumpeting its diesel cars’ low emissions and co create the meaning of its cars not being environmental friendly. I feel the CEO of Volkswagen should issue a public apology owning up to their wrongdoings because a lot of consumers may feel duped. Rhetorically this establishes dialogue