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Wal-Mart Is The Biggest Retailer In The US

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As the biggest retailer in the U.S., Wal-Mart is in some cases credited with dispatching another plan of action in retailing, overwhelming contenders like K-Mart and Target. At the end of the day, Wal-Mart's strength has nothing to do with its plan of action, and everything to do with its business procedure. To the normal customer in the 1980s and 90s, there was next to no distinction between K-Mart, Target, and Wal-Mart. Each of the three retailers were enormous brand discounters, with open floor arrangements and paths and walkways of items. Every one of the three contended on cost and choice and came to characterize what is presently routinely called the ìBig Boxî retail location. As the business developed, Wal-Mart came to rule K-Mart
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Wal-Mart is known as the largest retailer in the world. As a matter of fact, Wal-Mart is successful because of their everyday low prices (Reuters, 2016) According to Reuters, Wal-Mart operates in three segments (2016). The first segment is Wal-Mart U.S., which has “six strategic merchandise units across several store formats, including supercenters, neighborhood markets, discount stores, Walmart.com, and other small store formats” (2016, para. 2). Next, is Wal-Mart International, which has “various formats, such as hypermarkets, supercenters, cash and carry, digital retail, and etc.”

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According to this article which was written in 2008, Wal-Mart sales did not rise, in fact, it stayed the same on the store basis (Gross, 2008). In the United States with the combined sales of Wal-Mart and Sam’s Club, Wal-Mart sales rose to 1.6 percent and Sam’s Club rose 2.5 percent while other retailers were suffering from their same-store sales (Gross, 2008). For this reason, Wal-Mart, for instance, sells necessities that are related to the middle-class families and not items that are for the consumers who rather shop without worrying about how much an item cost (Gross,

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Emily, You do a great job of describing how Wal-Mart has combined both cost-leadership and differentiation in a developed integrated strategy. Discussing key strengths like their “roll-back” pricing and how they can monitor competitor pricing. The only advantage I see of going to Walmart is its so dominating there is one in every town and they usually do ‘Price match” competitors if you tell the cashier. However, the quality is always questionable along with where the produce came from. If I am able I do prefer Target, it “is successful with its integration strategy, it achieves the highest economic value” Rothaermel (2015).

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