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Walgreens Executive Summary

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o Ability to innovate o Distribution o Able to provide health and wellness service o 24/7 Stores o Drive Through
CVS Health (Stock Symbol: NYSE: CVS)
• Market Share: 23.8%
• Core Competencies: o Dedication to their mission o Innovation o Customer Excellence (ExtraCare rewards program) o Multiple distribution centers o Strong supplier relationships o First to market products o Quality brand name products at reasonable prices o Reliable CVS brand products o Thousands of stores across the nation o 15 years of loyalty card data o Personalized advertising and promotions o Convenient locations o Pharmaceutical consultation o Drive Through
Rite-Aid (Stock Symbol: NYSE: RAD)
• Market Share: 3.8%
• Core Competencies: o Wellness Store Concept …show more content…

(Kieso). Sales growth is ……………………………………………………. (Kieso).

Business Level Strategy When it comes to Walgreens Business level strategy it seems they are focused on differentiation through strategic geographic easy accessibility. This strategy fits right in line with their mission statement “To be the most trusted, convenient, multichannel provider and advisor of innovative pharmacy, health and wellness solutions, and consumer goods and services in communities across America. A destination where health and happiness come together to help people get well, stay well and live well.” (Walgreens Historical Highlights). Walgreens strives to fit in locations where their competitors cannot fit. Also backing up their business level strategy is their slogan, “At the corner of happy and healthy”. It is important to have a strong business level strategy and stick with it and to build your company around it. Along with the business level strategy comes the corporate level strategy. The corporate level strategy seems to stress location, location, location. Their strategy is to be at the most convenient places for their customers in order to stand out and make it easy for customers to get to. Walgreen’s also strives to provide excellent customer experience, more supportive structure, and is network to drive change within the company. With high barriers to entry into the industry it is likely that Walgreens overall business strategy will help them stay on top. Some of the recent strategic decisions “Walgreens Boots Alliance has been making are correct and aggressive efforts to expand its geographical footprint and support revenue growth through strategic acquisitions and partnerships.” (Horizon Investment.). Walgreens is currently trying to integrate with Rite Aid which will allow for hefty expansion and cost improvement. Walgreens continues to expand to fit in with the digital age and focuses on customer experience to lead the way in the

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