Walmart's Theory Of Mass Persuasion?

385 Words2 Pages
In this age of mass communication, the explicit attempts by advertisers shown in the supermarket video proves the theory of mass persuasion. Along with attempts to persuasion is the influence of power by the media such as the media contagion where rapid transmission of emotions or behaviors spread through a crowd. Walmart for example is known for low price items and gives a shopper the impression that the store is bursting with great deals and bargains. By observing other shoppers filling their carts with great deals, similar to a contagious disease, I get the bug and unplanned shopping occurs upon stumbling on 50% percent off deals and more. In addition, the effectiveness of media appeals prove to be persuasive in itself such as the study