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Walt Disney Research Paper

947 Words4 Pages

A Disney Revolution Disney is one of the top entertainment companies in the world. After, several decades of perfecting their theme parks, movies, networks, resorts, and products: Disney still remains a world-renowned brand. The keys to their overwhelming success are their strategies, organizational structure, training techniques, social responsibility, and among the others is following the mold Walt Disney created. Therefore, all of these details have shaped Disney into the company it is today. The Walt Disney Company didn’t start off with all the branches it has today. Walt Disney and his brother Roy started an animation studio, that created the first animated feature film “Snow White and the Seven Dwarfs” in 1937. After, this animated …show more content…

Since, then Disney has been releasing new movies every couple of years and now are in the process of adding Star Wars expansions into their Theme parks. Disney is covering several areas of their company, and getting a constant influx of money on this deal alone. The strategy of bringing old fans and new ones together, into movie theatres and theme parks, is one of the biggest advantages it has over its competitors. But it doesn’t stop with Lucasfilm; Pixar and Marvel are also top contributors of corporate franchises that bring Disney a lot of success. These deals involve all levels of management because it starts from the CEO, then to Disney Imagineers, and then bringing all these new brand images to all aspects of the company, and this creates Disney’s Strategic Management …show more content…

One that is apparent to all patrons of resorts, and parks is the notion “Never a Customer, always a Guest.” Patrons are always referred to as a guest, this belief started with Walt Disney. He believed that his guests were supposed to be treated with respect and honesty, and it started with changing the impersonal phrase “customer.” Historically, in the Walt Disney Corporation they give Cast Members an opportunity to grow within the company. The philosophy “Make Everyone’s Dream Come True” captures the part of Disney where they hire Imagineers to just innovate and create new ideas for the company. But its not limited to just the Imagineers or management, Walt Disney himself made the importance of employee involvement clear. He would often walk around the parks, asking how Cast Members felt about their positions, and asking for solutions to problems. These are just a couple examples of how the employees are just as important as any another aspect to the

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This fleck of information carries into an exposition of many methods that Disney World uses to shift their visitors into a tranquil mindset so that they may be more easily goaded into conforming to the parks implicit etiquette. The sterile environment of Disney’s private state with its lack of natural occurrences like

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As Connellan (1996) suggests, "Your competition is anyone who raises customer expectations — because if someone else satisfies customers better than you, no matter what type of business, you suffer by comparison" (p. 20). Recreation resource managers, then, can find themselves compared to the success of Disney’s approach. Disney World and Disneyland may be nearer to what people want than anything given them before. The more that managers publicly aspire to be meeting those expectations, the more the public will apply the standards they know of from Disney. Disneyland and Disney World are prime examples of a completely constructed environment, and a fundamentally prescribed visitor experience.

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The Disney company as a whole is part of the entertainment and media industry. However, the company diversified itself in multiple industries and implemented a horizontal integration strategy as Disney’s CEO, Michael Eisner, considered that corporate strategy and synergies were crucial elements to prosper. Hence, over the years, Walt Disney had sought a vast range of diversifications and today it operates in five different industries: media networks, studio entertainment, parks and resorts, consumer products and, the internet and direct marketing. By entering those businesses, Walt Disney spreads its core competencies that are its capacity to create shows and to provide joy to both children and entire families. The film industry and theme parks, for example, depend upon analogous creativity processes as they need to attract

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EXECUTIVE SUMMARY This report presents an analysis of The Walt Disney Company. It is one of the global’s leading manufacturers and providers of entertainment. The company manages through its five business segments which includes parks and resorts, media networks, studio entertainment, consumer products and interactive. The Disney’s objective is to be one of the world 's leading manufactures and companies of entertainment and information, by using its portfolio of brands to differentiate its content, services and consumer products.

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with five-hundred dollars borrowed from his uncle, Walt and his brother Roy set out on the ultimate adventure, and moved to Southern California to set up the Disney Bros. Studio. In 1928, he created Mickey Mouse, his most personally cherished and beloved character. Walt himself provided the voice for Mickey during the early years, until 1947. Walt also had a great drive to develop new innovations in animation. These innovations helped revolutionize the cartoon world.

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Acquiring firms like Pixar animation and Marvel have been proved to be very successful. Similarly the acquisitions of Lucasfilms have given Disney the rights to previous works including Star Wars. • Localization of Products: Besides parks and Resorts Disney have started localizing and adapting its product according to the customer’s taste. This is rarely initiated by the movie studio itself and is something that few other studios are doing (Jurevicius,2014) Weakness: • Main target is still children: children are an unstable audience.

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1 Overview of Company Since it was founded in 1923, Walt Disney Company has become a world-famous entertainment and media company, and its turnover brings it to the second place among global media companies (after Time Warner). It is constantly working to provide people with the most special entertainment experience, and has been adhering to the company 's good tradition of quality and innovation. After years of development, Walt Disney is already a successful transnational corporation and its operations involve in parks and resorts, consumer products, media networks, and studio entertainment these four industries. By the end of September 2017, its media network is the most profitable business which the revenue is 42.6% of the total while

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William shakespeare is one of the most famous play writers in history. He has absolutely revolutionized english plays and literature. Some of his plays are so easy to determine if it is a tragedy or comedy! But the merchant of venice is a whole other beast in itself. Lots of people say that it is both.

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The complexity of the product offering allows customers to have numerous price points and ability to decide how much of the Disney experience they want to enjoy. For examples, the offerings include transportation, resort accommodations, and meal plans. The larger product mix creates entry into the resort, hotel, and restaurant businesses. Although Disney was not first in the theme park market, its large size and connection to kid ’s movies was revolutionary.

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The Walt Disney company does not only have an immense amount of economic power on the American entertainment industry and popular culture, but they have acquired influence across the world. The company has recorded that one quarter of the 45 billion dollars Disney makes annually comes for the international market (Hongmei). It can be said that Disney is one of the best-known companies or brands in the worlds and covers a wide range of markets from films to television programs, to merchandise and publishing not to mention the theme parks. However, the inspiration to expand globally does not completely rest on income and to promote capitalism within the company. In some circumstances the marketing decision is more political than economical.

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Disney has been a worldwide phenomenon in terms of creating entertainment for kids and even older adults. Disney has been able to expand and grow its franchises and create new franchises that are capable of become world-wide hits. Its due to its ability to change and manipulate its marketing strategies that allow Disney to appeal to its market. Another main marketing strategy that has allowed Disney to dominate all of its competition has recently been by cross platforming and taking over different companies and implementing them so that they can increase profits.

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In hiring, Walt Disney gives the opportunity to all the people who are interested in this job, so it hire people without regard any religion, gender, race, sex, colour and others. In training, it offers the program participants with extensive training opportunities though the “Disney University” as it can surely about that training can make the program participants to improve their knowledge and skills. Besides, it also provides a compliance training which is included Business Standards and Ethics Training. Through this training, it can ensure that all the employees and cast members have some knowledge to act ethically. Furthermore, Walt Disney Company provides all the employees a total rewards package which can help them to have a better life and grow professionally.

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Walt Disney How did all these amusing and great Disney cartoons come to be? A man named Walt Disney, born in 1901 in Chicago, Illinois became known as “An American motion-picture, television producer, and showman,” (Biography). Walt Disney was the first to use color cel and became the ultimate game changer of animation. Disney revolutionized animation by creating a color cel, making a cartoon such as Snow White accessible to all Americans, and lastly founded a cartoon empire.

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Disney has become one of the most recognizable globalized companies in the world through theme parks, cartoons, movies, and merchandising in foreign markets.

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In The Truth About Our Little White Lies, Karen S. Paterson quotes psychologists Jerald Jellison of the University of South Carolina in Los Angeles, B. L. Kintz at Western Washington University in Bellingham, and Dr. Irving Baran of the USC San Diego Medical School, in regards to the amount of small fibs we say on a daily basis. Paterson states, “We lie so often, with such regularity and fluency, so automatically and glibly that we’re not even aware we’re doing it.” In making this comment, Paterson argues that we lie constantly and effortlessly. So much so, that we do not recognize we are doing it. In a way, we become unconscious to those fifty plus lies we tell a day.

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