Warby Parker Price Point Essay

Price point – Warby Parker is a organization with a fast growing market share and customer base because a number of concepts and favorable customer products. One of these concepts is providing appropriately price and stylish eye wear products. The company states it with in its vision statement, “Classically crafted eyewear at a revolutionary price point.” The company was founded by young entrepreneurs who want to combat the high price points that other companies. While the price point is still lower than other companies and brands Warby Parker emphasis quality in that are used material, the price point of the products and the customer services that are provided.

The price point of these products is to reflect the cost concusses company idea

The company has very favorable customer service policies including, free shipping, free return, and free virtual or at home try-on options. While many of Warby Parker’s competitors do not offer these services, and don’t seem to show and communicate favorable customer policies. The commitment to the customer goes as reinforces with the training programs and customers service staff. While have very few store fronts the firm can reach and interact with customers. A few companies do have in home try-on policies that allow customers to pick out glasses in the customers’ home for a certain amount of time. This gives the customer free to inspect the glasses and make a choice of what product fits them best. The virtual try on option allows customers to see a picture or a real-time representation of what almost any pair of glasses would look like. While none of these customers first policies are exclusive to Wardy Parker, it still portrays a positive image of the company it still allows them to interact and communicate with the

Especial for a company that is growing. Warby parker is a growing company that is expanding in to new markets, leaving the company open to a market event. While this is a threat to all firms it can be extremely harmful to a company with developing business relationship and supply chains. While sales of products would be impacted by an event, manufacturers ad suppliers could be impacted cause an increase in the cost of the product or the ability to operate or produce the product. Managing the potential risk of economic hardships within the company is a vital understanding that should be addressed.

The management of both the firm and the supply chain will be important to the overall success of the company. Mismanagement by either the Warby Parker or the supply chain could be a threat to the business. While company doesn’t manufacture the products, this doesn’t give them control over the management of the both organization within the supply chain. The manufacture and the supply chain could experience any number of event or actions that could jeopardize the success, availability or cost of the