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What Are The Cultural Factors That US Sports Franchises Overcome To Increase Popularity Abroad?

520 Words3 Pages

Franchises and Tariffs
Darenda S. Day
DeVry University

Franchises and Tariffs

Included below is an explanation of cultural factors that U.S. sports franchises must overcome to increase their popularity abroad. Also included are strategies that franchises can use in order to ensure their products are appropriate for international markets. Finally, imported products will be discussed in order to determine the reason for tariffs.
Cultural Factors U.S. Sports Franchises Must Overcome
“Culture is a shared system of symbols, beliefs, attitudes, values, expectations, and norms for behavior.” (Bovee & Thill, 2005) In order to gain popularity abroad, U.S. sports franchises must understating the culture of other countries. Each country has its own culture. Americans, for example, eagerly wait to watch the super bowl and all the commercials aired during the super bowl each year. The super bowl hype has become increasingly popular due to the fact that the sports franchises know precisely what Americans are looking for. The commercials are planned months in advance and focus of the expectations of audience. In order to increase popularity abroad, U.S. sports franchises must promote in a respectable manner, using information that will catch the attention of the citizens of the foreign countries.
International Markets …show more content…

Not only is the culture of each country different, the needs are different as well. There are various routes that can be explored in order to determine the likelihood of a product surviving an international market. In order to promote a new product abroad, research must be conducted in order to determine not only the best marketing methods, bust also validity of introducing the product to a new culture. The primary responsibility of the franchise marketing a product is to understand the

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