SOCIOLOGY MAJOR ESSAY
QUESTION 4: Explain how sporting ‘mega-events’ epitomise globalisation. You may wish to refer to the recent FIFA World Cup or Commonwealth Games in your analysis.
Globalisation is a big thing when it comes to racial, ethnicity and gender backgrounds. It brings everyone together and therefore strengthens the relationship between countries, groups and in a social context of everything that happens around the world. Globalisation is defined as ‘all those processes by which the peoples of the world are incorporated into a single world society’ (Albrow, 1990). When everyone comes together with a common interest, international relations are eased; more people get into a friendly spirit and sometimes even put their difference
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It even branches out into different categories ranging from the Winter Olympics to non-sport related events such as the Eurovision Song Contest. Sporting mega events give the opportunities for globalisation to occur otherwise there would not be nearly enough chances to try to get as much of the world population together to have the same interest as one another. A major part of sporting mega events is that they tend to influence what happens throughout the end at the current time of the event. Look at the FIFA World Cup, when Brazil first announced they were building their new soccer stadiums, the world got the soccer buzz. This included most of the population of the world to start playing soccer, it influenced fast food restaurants to develop new meals based on the countries that were qualifying, you could purchase alcohol with lots of advertising that was specifically sponsoring the World Cup and on top of that, it was swarming social media websites and absolutely taking over the internet. This is because the internet has evolved over so many years, it allows for programs to stream sports and follow them internationally straight from your computer screen, like ‘NBA League Pass’ (NBA, 2014) and ‘LFCTV’ (Liverpool Football Club,