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What Are The Key Factors In The Success Of Motown

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Around 1960s, the girls group is really popular, it usually contains 3 to 4 young girls. The very famous had “The Crystal, The Shirelles, The Ronettes”. Actually, the Marvelettes’s girl group is a five members’ group. They are Gladys Horton, Katherine Anderson, Georgeanna Tillman, Juanita Cowart and Wanda Young. They recorded first pop song of Motown “Please Mr.Postman” which was very popular and reached the topped of the R&B Charts. Consisting of Detroit locals Jackie Hicks, Marlene Barrow and Louvain Demps, this versatile multiplayer group conference provided background music for nearly 80% of the records taken in Motown in the 1960s. One of the key factors in the success of Motown is that Gordy managed to communicate the results of his
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The Dells were one of the finest and longest-lived R&B vocal groups in history, and what's most amazing is that they did it with staying together as a group. They were one of the very few groups to successfully update their sound, finding their strongest commercial niche in the late '60s and '70s as a polished smooth soul harmony group. While their chart fortunes certainly raised over the years, they remained a viable act right up into the '90s, by which time, they had long achieved legendary status in the R&B community. The Dells were formed in 1953 in southern suburbs of Chicago, specifically the town of Harvey, Illinois, where all the members attended the same high school together.

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Tamla Records was becoming something major when Gordy realized that there was not enough room to book everyone that wanted to record a label. Therefore the creation of Motown Records was born. Gordy started regretting taking the risk of starting Motown Records until “The Marvelettes” was rated number one on the pop charts which caused his business rate to soar. Motown was a hit! Motown was becoming one of the most known African American labeling records in America.

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The era of 1920s represented vast developments in the music business. The phonograph record developed into the principal method of publicizing music, surpassing sales of sheet music. The music industry, ever powerful to learn new customs of making earnings, realized that record, sheet music and piano roll sales could all be tied together. This led to the creation of the “song plugger” which was a person who made sure his company’s music would be performed by bands and singers in hope of one of the tracks cracking the status of a hit. This marked that start of independent music companies, who were the companies that ended up grabbing musicians that the larger companies ignored; they weren’t scared to take chances on the so-called rejects.

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Gordy’s main ambition was to produce the ‘Sound of Young America’, no matter what colour. The label’s releases gained popularity among both white and black Americans alike. From the song R.E.S.P.E.C.T by Aretha Franklin, it was a Civil Rights demand. Motown helped bridge a racial divide. African Americans wanted respect so they sang about it.

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Marian Smith Holmes said, “Motown combined elements of blues, gospel, swing, and pop with a thumping backbeat for a new dance music that was instantly recognizable” (Smithsonian.com). The creation of what would become known as the “Motown sound” led to a whole new style of music that could only truly be classified as the motown sound. This music was a mixture of a little bit of everything, so it gave everyone an excuse to listen to it. This style of music made a way for white people to better understand black culture and to be able to adjust to it. Due to this change in the knowledge that white people knew, it led to a way for them to socialize and accept black people easier.

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The Jones Family Singers and Maceo Parker demonstrated a strong sense of African American “attitude and stance” (as termed by LeRoi Jones in his article “Blue People” in their performance that truly indicated the differences between their genres and the native more popular genres of today. In The Jones Family Singers performance, they interspersed modern gospel with elements of soul, funk, and even R&B. Their songs had an overwhelming positive attitude that stems from the high energy choirs of African American church gospels. The genuine joy and soul put into their songs gives the performance a life that embodies its high energy holy attitude that cannot be imitated by people outside of African American culture. LeRoi Jones imparts, “There is no one way of thinking, since reference (hence value) is as scattered and dissimilar as men themselves.

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Motown was a transformative sound that arrived just at the height of the civil rights movement. Such success coming from a black business and black artists forced the rest of America to reexamine their racial prejudices that they still clung to. It seemed that it’s founder, Berry Gordy, knew from the start that Motown was something special when he hung a sign that read “Hitsville USA” above the recording studio’s headquarters. The success was almost instant for most Motown artists with song after song becoming number one hits on major music charts. However, the success was not easy, as it took strenuous amounts of work to mold the artist’s looks and sounds into something that would popularize them among the white population.

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The Impact of Hip-Hop Ever since its birth in the 1970s in West Bronx, Hip Hop has been known as “Gangsta” music and most commonly associated with black culture. Since its creation it has become a fast growing genre of music and has growing fame all over the world. The popularity of it has increased to all races, age and gender. However the growing popularity of hip hop has come with several controversies among scholars. Some scholars argue that the growing popularity of the genre is very helpful to low income families who can use this as their outlet into going to Universities, on the other side some believe associating the genre to black culture is bad for the culture as a whole and they should not be associated together.

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