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What Created An Opportunity For Robert Stephens To Start The Geek Squad?

487 Words2 Pages

What are the key environmental forces that created an opportunity for Robert Stephens to start the Geek Squad? Robert Stephens experienced with repairing works of televisions, computers and variety of items that makes him to focus on computers and as a consultant, he has realized that most of the people needs help with technology and also they want valuable service from employers who are having friendly nature, understandable language, problem solving skills and specific time for service. Stephens identifies the difficulties that are faced by consumers to install, operate and usage of electronic products and also it takes time to read manuals So Robert Stephen formed Geek Squad to provide timely and effective service to fulfill all the computing …show more content…

By considering the demographic changes Geek Squad targeted all consumers for providing installation services, operating services and also targeted women due to the increased interests in personal computing. Based on the case information and what you know about consumer electronics, conduct an environmental scan for Geek Squad to identify key trends. For each of the five environmental forces (social, economic, technological, competitive, and regulatory), identify trends likely to influence Geek Squad in the near future. Technology related changes influences Geek Squad such as wireless broad band technology, smart phones, and products with internet interfaces and also technology related problems such as viruses, spyware, lost data and inoperable computers, new technologies also creases the demand for maintenance. Social factors such as demographics and cultures influence Geek Squad because of increased women interest in personal computing. Regulatory changes continuous with respect to the electronic transfer of the copyrighted material such as music, movies and software. Competitive changes influence Geek Squad because its competitors offer services at low prices and the economical changes such as product price decline and increased demand of electronic products (Kerin & Hartley,

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