In The Achievement Habit, written by Bernard Roth, Roth showcases many of the human minds greatest weaknesses. Roth, a respected professor at the University of Stanford, teaches a “D. School” at Stanford. In this school, Roth now requires every student who enrolled read this book, which is now used all over the country for the exact reasons Roth wants. Roth expresses his opinions throughout the book but none of his opinions or quotes stick out more than his claim that “reasons are bullshit” (Roth 38). While the points and claims Roth makes doesn't make specifically make his audience weaker, it does prevent growing and getting stronger. Roth uses rhetorical appeals throughout the book to further expand his argument and reach out to the readers on a personal level, teaching the same principles that is taught to the students in the D. School. Most people will believe a good reason can relieve any situation, if manipulated well enough. Roth shuts this theory down in the second chapter, as reasons are all made up and not believable and quickly become excuses or ways to barely get by instead of achieving the goals people really want or striving to be the best. Too many goals and promises are not reached or completed through …show more content…
While teaching at Stanford University, one of the most prestigious university's in the United States, he has won numerous awards and honors. He even begins paragraph two explaining a job he used to work at, further expanding on his creditability and with the job being a real life experience, it creates a sense of power and authority over the readers. By telling the story in a first person setting, it shows his knowledge of what he is teaching and that he is a trusted author. With his language being more advanced and vulgar than the normal person is used to, it shows that this is for an advanced audience, not simple minded