What Is Johnson Mission Statement

Johnson and Johnson is a well-known company for adults, baby, beauty, and health products. It was founded by brothers James, Robert and Edward Johnson in January 1886. Furthermore, the company wanted to start manufacture with 50 to 100 hands when they only had started with fourteen employees (Gurowitz, p. 1). Robert Johnson created mission statement and values in 1943, which was right before the company became a publicly traded company. Their mission statement primarily states that they have a responsibility to anyone who uses their products for themselves, those who need special care, their employees, communities and/or stockholders. They also strive to reduce costs and serve customers quickly (Johnson and Johnson, p. 1). All things considered,

They set the prices for the products that would allow them to fill their commitment. Furthermore, they ensure that their price for health care products follows the Consumer Price Index (CPI). This is a government measurement that is calculated by price changes among a wide variety of products and then, analyzing these changes against the income percentage that consumers usually spend to purchase the products. Prices for prescriptions have been increasing, whereas, over-the-counter medicines, hospital, and professional products have been beneath the U.S. Consumer Price Index for several years. As for the international markets, they work with governments and international donors to offer their products at reasonable prices. There are several regions and independent markets worldwide that need tiered-pricing solutions. Therefore, it appears that their pricing strategy is all cost-based for both markets (Johnson and Johnson, p.

They take care of their customers by the way of its pricing policy. By doing so, they have a team who examine production cost, targeted segment, demand, supply and ability to purchase the product. Prices for consumer goods and baby care products are slightly higher because consumers are more prepared to pay extra for their families’ health. In the promotions in the Marketing Mix, the company has become aware of the consumer awareness and uses promotional instructional activities with a distinctive message to increase the awareness. It is essential to use great and rational marketing to help increase the product awareness, therefore, the ads are put on the hoardings, magazines, and newspapers where they will be seen. They use baby models and famous actors to bring awareness to their campaigns and make them popular for baby care products. Using babies in their ads, it shows the mother and baby connection and one of the many reasons why the company thrives because of the powerful connection with the audience. Considering this, Johnson and Johnson has been doing countless tasks correctly to attract their target audience (Bhasin, p.