What Is Mr. Wynn Competitive Advantage

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Mr. Wynn is the Chief Executive Officer (CEO) of the Wynn hotels in Las Vegas and Macau China. Steven Wynn importance to the casino is absolute, he is the vision and the heart and soul of the organization. His philosophy is “Bigger ain’t better, Better is better”. Mr. Wynn is using a differentiation strategy to gain the competitive advantage over his rivals. Wynn has also has the ability to understand the competition since, he was the previous CEO of various casinos in which under his leadership made in four star hotels. Mr. Wynn also knows his rivals, since he made those hotel and casinos what they are today. The differentiation strategy that is currently utilized creates brand loyalty for the Wynn, also Mr. Wynn also brings to the table