What Is Puregold's Business Strategy

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According to, (http://puregoldbeta.webtogo.com.ph) PUREGOLD Price Club Inc. plans to double its grocery and hypermarket chain over 5 years as it challenges its bigger rival, SM Investments Co., with the aid of targeting low-profits consumers and community stores. The retailers plans “marketplace segments that the present players aren’t serving,” Co said. “We want to be everywhere.” The store plans to have one hundred fifty stores via 2017 because it intends to lure clients from the hypermarkets and groceries in billionaire Henry Sy’s 163-outlet SM retail chain, which includes 41 department shops. “Puregold’s fulfillment within the low-earning retail market has attracted the attention of SM to the quantity that SM is increasing rapidly

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