What Is The Internal Environment Analysis To Study Airtel

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The report was commissioned to analyze the detailed market scenario for Airtel and recommend future course of action to be followed by Airtel based on its core competencies and current market scenario. The report includes: a) External environment analysis to study Airtel in global context b) Internal environment analysis to study Airtel’s core competencies and its strengths and weaknesses c) Recommendations for Airtel to sustain in the telecom industry as a major player Airtel, having followed a strategy of outsourcing its core operations has been able to convert all fixed costs to variable costs. This has helped Airtel earn profit by following the ‘minute factory model’ as against ‘subscriber base model’ followed by other service providers. Airtel has a major market share in India and Africa, which puts Airtel in a defensive position to retain its position as the market leader in the telecom sector. A number of environmental factors have worked in the favour of Airtel and few against it. Regulations like ADC or antitrust laws put by CCI in India and ICASA in South Africa have developed competition in the telecom sector. Analysing the industry environment using Porter’s five forces, we saw that bargaining power of suppliers is low and that of buyers is very high. There is a lot of rivalry among existing competitors and due to 100% FDI in telecom and a number of regulations put up by the Department of Telecommunication (DoT), the threat of new entrants is very low. Airtel