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What Is The Lisa Coppola Llc Vs Higbee Case

840 Words4 Pages

The Lisa Coppola LLC v. Higbee case highlights the complex intersection of intellectual property (IP) rights and e-commerce. This essay reviews the case's background, ethical concerns, and significance to the e-commerce industry, exploring mechanisms to safeguard merchants using IP laws. The case underscores the intricate junction of IP property rights and e-commerce, prompting a critical evaluation of its significance and exploration of mechanisms to protect merchants. Recommendations for solutions will be provided, drawing on course materials and understanding of IP rights. Background: Lisa Coppola LLC, an online merchant, sued Higbee, a law firm representing copyright holders, for alleged abusive tactics in asserting copyright infringement …show more content…

Higbee is Higbee's alleged abusive enforcement of copyright claims, which caused undue financial burden and emotional distress to merchants (Coppola v. Higbee, 2020). This raises ethical concerns about unfair IP enforcement practices, highlighting the need for a balanced approach that respects both creators' and merchants' rights. The case underscores the challenges e-commerce merchants face in navigating complex intellectual property issues, particularly regarding digital content on websites. A balanced approach is crucial to ensure fair protection of creators' rights while avoiding unjustified enforcement tactics that harm …show more content…

To demonstrate the solution, I suggest using an application-based example. The case of Lisa Coppola LLC v. Higbee underscores the complexities of intellectual property enforcement in e-commerce. By addressing legal and ethical concerns and implementing proactive measures to protect merchants, a balanced IP regime can be established, fostering innovation and creativity while safeguarding stakeholders' rights. This promotes a fair online marketplace that respects creators' and merchants' rights. Reflecting on this course, I thank instructor Mansoor Ahmad for the opportunity to explore e-commerce. This journey has enlightened me on the intricacies of online business, from setting up e-commerce stores to digital marketing and customer engagement strategies. The instructor's expertise and passion have made this experience enriching and enjoyable. Breaking down complex concepts into digestible chunks, using real-world examples and case studies, has deepened my understanding of e-commerce principles. Interactive discussions and practical assignments have honed my skills and confidence in navigating the e-commerce landscape. I appreciate the knowledge gained and the inspiring learning environment. In conclusion, the Lisa Coppola LLC v. Higbee case highlights the complex intersection of intellectual property (IP) rights

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