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What Is Tim Hortons?

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After analyzing the products and positioning of competitors in the market, it seems that there is still an untapped opportunity to offer healthy food, which could be a potential point of differentiation. Although introducing new products may involve some costs initially, it can lead to profitability in the future. To attract both existing and potential customers who prefer a healthy diet, it is important to emphasize the message of offering healthy food. Additionally, providing quick service is crucial to enhance customer satisfaction. Therefore, improving service time should be a priority.
The current market for healthy food seems to be untapped, providing an opportunity for differentiation among competitors. Though adding new products may …show more content…

This could turn the stores into a meeting spot for sports fans who want to watch games while having a meal. It would enhance the stores' image as a go-to destination for sports enthusiasts to enjoy food and drinks while catching up on the game. Positional Map- Tim Hortons vs Competitors
The positional map illustrates the relative position of a business compared to its competitors, and is typically divided into four major categories. Businesses are plotted on the map based on their position in the …show more content…

This will help the customers to identify with the product based on their preferences and personality, and potentially attract them to the brand.
Geographic
Geographic segmentation refers to the process of dividing a market based on geographical location. For businesses like Tim Hortons, expanding into new markets requires consideration of factors such as population size, disposable income levels, economic growth, and consumer preferences. Tim Hortons has already expanded into the Canadian market, which has a large population and a significant proportion of young people. The company has also entered the Indian market and has been successful in generating revenue there. Future target markets for Tim Hortons include Mexico, Spain, and the United Kingdom, among others.
Behavioral
The categorization of customers based on their buying behavior is known as behavioral segmentation. This includes factors such as how often they use the product, on what occasions they use it, and their brand loyalty. Through behavioral segmentation, a company like Tim Hortons can create new product lines that cater to specific groups of customers based on their buying

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The segmentation process allows Company X to understand the changing needs of each demographic. Emerging opportunities can be easily identified in potential markets. To address retail customers within different industries accordingly Company X must develop an effective demographic segmentation strategy. The customer segments of Company X will be a diversified group. The groups are broken down into two main categories which are individuals and businesses.

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The article, “Fast Food: Four Big Names Lose” employs the readers of such article to listen to an explanation of what other customers all around America value and do not value in the fast food chains that exist today. Written by Consumer Reports Magazine in August of 2011, a magazine dedicated to testing and surveying products and services themselves and to support groups and reporting the results of those tests to the consumers of America so that they may make more informed choices in their futures. Major fast food companies constantly brag and commercialize their success and the greatness of their product, however whether they actually compare to the product they so grandly promote is a different story. Consumer Reports Magazine delivers

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Due to the personalisation, BMW can charge a higher price for their cars which means customers with a high level of income can purchase these cars. Geographic segmentation is when a business divides its market based on their geographical location. Examples include towns and countries. Multinational clothing companies such as ‘Next’ would use geographical segmentation to market their products to its customers.

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Tim Hortons is one of the top successful franchises in the world that provides many different compensations, has corporate social responsibility, and provides a worldwide network for individuals. Therefore, providing a franchise such as, Tim Hortons will create more

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I usually will drive to Tim Hortons on the way home following a workout at Fit4Less. Although the company is known as Canadian I was interested to find out that the franchise is much more globalized than most Canadians perceive it as. Tim Hortons is apart of Restaurants Brand International which is a fast food holding company that also owns American fast food branches. Also, the company shares its ownership with a lot of Brazilian investment companies. Moreover, the coffee products that I purchase from Tim Hortons comes from the different south and central American countries rather than a Canadian coffee it is marketed

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The emphasis and is Since Tim’s early beginnings, the focus on top quality, “always fresh” product innovation, economic value, exceptional service and community leadership has contributed to its significant growth in Canada and its substantial continued presence not only in the United States of America but across the world. They have a critical specialization in a range of products, but not limited to coffee products, baked stuffs among other home-style diners. During its initial stages of take-off, Tim Horton’s could only provide only offered binary types of assortments being coffee and donuts. Having successfully undergone the growth stage and the precedential entry into business maturity, the restaurant now offers many varieties like muffins, cakes, pies, croissants, cookies, and soups but also offer sandwiches, chicken salad among others as breakfast. Having closely researched on the market needs which continuously dynamic, they have also introduced new yogurt berries and Cirebon rolls hence known for its bagels.

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The message that Tim Hortons sends is that their food is something both trusting and tastes better than places that have food sitting out for days, then given to you is more improved than traditional “ cafe and bake

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Tim Horton has a comparative advantage in terms of price competitiveness. They offer various menu with reasonable price. They have had the most franchises in Canada as well. Even though the company is moving to extend their area from Canada into foreign markets, the popularity of the company is still a range of around the North America. Whereas, Starbucks has the biggest strength of its brand name value in the world coffee industry.

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784 Words | 4 Pages

Tim Horton has a comparative advantage in terms of price competitiveness. They offer various menu with reasonable price. They have had the most franchises in Canada as well. Even though the company is moving to extend their area from Canada into foreign markets, the popularity of the company is still a range of around the North America. Whereas, Starbucks has the biggest strength of its brand name value in the world coffee industry.

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1823 Words | 8 Pages

The food industry is expected to grow rapidly in the future due to improving lifestyle and rapid urbanization (“Global Fast Food Market”, 2017). With this potential demand created, KHC can easily capitalize the growing foodservice industry and tailor their products to the specific demographic (Bhasin, 2018). Another strong resource KHC can utilize is focusing on nutritious products. As the foodservice industry continues to grow, KHC should further explore on expanding its product portfolio to include healthier options. Natural and organic brands, as well, as small labels buying from local farms, have become an essential part of the consumer lifestyle (Tarkan, 2015).

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According to TrackMaven, market segmentation is the process of dividing the market of potential customers into groups, or segments, based on different features. The created segment consists of consumers who will respond to the same marketing strategy and who share the nature of the same interests, needs, or locations. McDonald uses demographic segmentation as their main types of market segmentation. According to Sakshi Natani (2016), McDonald in Malaysia used mainly demographic segmentation, which divided in age, income, family-life cycle and social class.

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According to the ‘’Four types of market segmentation’’, which are presented by the British Library, when companies want to sell their products to their B2C customers, they always follow the behavioral, psychographic and profile segmentation. As for the behavioral segmentation, companies are really interested in understanding the factors and motives why people purchase products. For instance, one of the most common forms of behavioral segmentation is when consumers buy on different occasions (Christmas, Easter, birthdays, etc.). Moreover, as stated in the article, the «Psychographic market segmentation is another form of demographic breakdown that enables businesses to understand a potential customer’s habits, hobbies, spending habits and core values». Last but not least, companies always segment their customers according to their profile (location, sex, age, religion, etc.).

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The process of market segmentation involves the division of a market into groups of smaller size whose needs, behaviour and characteristics are distinct from each other. These smaller groups or 'segments ' may require separate marketing strategies. There are four major market segmentation variables namely behavioural, psychographic, geographic and

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Carrefour had to segment their customers because they had different needs, behaviors, and preferences; therefore, it was difficult for the company to meet every consumer’s personal characteristics (Wedel and Kamakura 2012, p. 6). Carrefour also had to segment their customers because they needed to come up with a marketing mix that will help the firm meet the needs its customers in their target market. Market segmentation refers to the division of a market into segments that are identifiable and similar. These segments refer to a group of people or organizations that have one or more features in common, which prompts to have same product tastes and needs. According to Wedel and Kamakura (2012, p. 6-7), market segmentation is important because it helps the organization to use their resources efficiently and make better strategic decisions.

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• Geographic Segmentation Geographic segmentation is differentiation of markets by region of the country, city, country size, market density and climate. The company can use this segmentation to create a more accurate profile. Dutch Lady had made the geographic segmentation in the Urban and Suburban in Malaysia. People live in the city have more income than the people live in the countryside.

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