Through its twenty-seven year of business Ulta has been able to keep up with competitors, grow as a business, and was even a billion in revenue. Besides those factors, they also opened nearly a thousand retail stores. It contained a sole purpose of being able to meet the demands and wants of their customers. Ulta has been able to do so well because of its innovative and quality management and innate belief that the company has had since day one, which is to give women quality beauty products at affordable pricing. Ulta’s superb employees aren't the only points in having this company thrive, it’ also their executives as well. However, these particular positions stand out to be the CEO, CFO, and CMO . As of right now the current CEO is