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What Were They Thinking By Robert Mcmath And Thom Forbes

637 Words3 Pages

The name of the book I read was called What Were They Thinking by Robert M. McMath and Thom Forbes. In this book he talks about marketing techniques that he has learned from selling over 80,000 new product innovations and idiocies. I am going to talk about some of the ways that he talks about to be a successful business man.
Go with the Flow
When Robert says go with the flow he is trying to say that if your sales arent doing good then you should never give up on a product. For example, Kimberly Clark, when she first came out with her brand "Kleenex", it was advertised as a cold-cream remover. The product was not selling good at all. When it was found out that people were using her item as a disposable handkerchief, they wisely switched their product advertising message to support nose blowing. Kleenex became one of the hottest selling products in the United States. Almost every home in the untied states had the brand of "Kleenex" in their homes. That proves that you will never really know how successful a product will be. No one in 1993 ever thought that the internet would become such an amazing thing in the world today. …show more content…

In his book Robert says that nothing makes him more angry than to unwrap something that you just purchased and find out that it is less than the promise contained in the illustration, the name, or the advertising. If you are trying to sell a product you need to emphasize the positives about the product and hide all the negatives. You always have to put the best face on a product but you must not deceive the customer by showing them something that you cant or wont

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