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Who Is Graeter's Stakeholders?

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Stakeholders are any individuals affected by a business’s decisions and strategies, therefore, Graeter’s principal stakeholders are its family members and future generations. Other stakeholders that may be affected by the activities of the business are the employees and the broader community. The business is currently owned and operated by fourth generation family members Richard Graeter II (CEO), Robert Graeter (vice president of operations) and Chip Graeter (vice president of retail operations). They are equally responsible for making all the decisions regarding the direction and future of the business (Pride, Hughes & Kapoor 2015, p. 10)
Graeter’s decision to forgo short term profits reflects their dedication to product quality and is the
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