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Why Did Abercrombie & Fitch Managed Their Diversity Crisis Effectively?

351 Words2 Pages
How did Abercrombie & Fitch’s branding strategy of the “All-American” look lead to class-action lawsuits?
Initially, Abercrombie & Fitch’s passion for branding the perfect look did not constitute discrimination; it is perfectly legal to market aggressively to a particular audience and build your brand in a particular way. The company’s portrayal of the “All-American” look is what led to discrimination. In their eyes, only young, athletic, beautiful, white males fit into that category. This strategy led to only hiring and promoting a specific type of person, which is discriminatory and led to the lawsuits.
Do you believe Abercrombie & Fitch managed their diversity crisis effectively?
No, I do not believe they handled the
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