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Stereotypes In Advertising Analysis

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Often times in advertising, companies target a specific group of people, these people are called a target audience. A target audience can be any type of person. For example, an ad may Target Democrats, Caucasians, people of higher class, or Christians. Sometimes an ad may Target all of these at the same time or a specific one. Assuming the way in which a specific group of people will act in certain situations is called stereotyping. Stereotypes are important in advertising because they appeal to the stereotypical audience that they are meant to. Without these stereotypes, though they can be harsh, the advertiser would not be able to sell their product nearly as well as they do. Stereotype based commercials grab the attention of a specific …show more content…

All of the actors in this commercial are African American, dressed well, and look to be happy and healthy. This is a way to appeal to the stereotypical lower class, African American Democrat. This commercial gives the target the image of an average middle class family who is maintaining their heart health with cheerios. In another cheerios commercial, the same girl’s father is explaining, with cheerios, that they’re going to have a new baby boy. He pushes the cheerios over to the girl, explaining that each cheerio represents a member of their family. He then pushes an extra cheerio over to show the new baby. The girl pushes another cheerio over, and asks for a puppy. Her father replies, “deal.” The next scene shows the mom’s reaction at the end of the video for some comic release. Again, in this commercial, the girl’s ignorance makes her trustworthy to the viewer. However, that ignorance is somewhat downplayed in this video. In fact, this commercial focuses on her intelligence. The “deal” she makes with her father makes her seem very smart and witty. The mood of these videos is very dependent upon the intelligence of this girl and how the producer has chosen to show her. The first commercial uses the purity of a child to play on the viewers’ emotions, whereas the second commercial uses the wit of the child to give the viewers a

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Cheerios commercial sparked an outrage in the comments on Youtube because it shows an interracial child asking her mom what is so beneficial about cheerios? Mother explains to her daughter that it can help lower cholesterol levels;nevertheless, several clips later it shows the daughter’s father to be stuffed with cereal and that he appears to be from another different color and race from the mother causing a huge controversial. In Roxane Gay’s essay “Why Interracial Families on Commercial matter” she states that the commercial is charming and that is indeed true. It is charming in several ways because it portrays that a happy family is formed because of love for who they are and not because of color. It also shows that the advertisers of the

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In Advertisements R Us by Melissa Rubin, she analyzes how advertisements appeal to its audience and how it reflects our society. Rubin describes a specific Coca-Cola ad from the 1950’s that contains a “Sprite Boy”, a large -Cola Coca vending machine, a variety of men, ranging from the working class to members of the army, and the occasional female. She states that this advertisement was very stereotypical of society during that decade and targeted the same demographic: white, working-class males- the same demographic that the Coca-Cola factories employed.

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These commercials ask you to donate money and preserve the young children in third-world countries. Poverty is shown as something throughout the media that is arduous, problematic, or even

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In “What We Are to Advertisers” and “Men’s Men and Women’s Women” both Twitchell and Craig reveal how advertisers utilize stereotypes to manipulate and persuade consumers into purchasing their products. Companies label their audience and advertise to them accordingly. Using reliable sources such as Stanford Research Institute, companies are able to use the data to their advantage to help market their products to a specific demographic. Craig and Twitchell give examples of this ploy in action by revealing how companies use “positioning” to advertise the same product to two demographics to earn more profit. Craig delves more into the advertisers ' plan by exposing the science behind commercials.

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From emotional examples to aesthetically pleasing characters, this commercial really grabs the audience’s attention with babies. The commercial has a great visual of how anybody can be whatever they want to be in this world. The commercial states, “You’re the meaning of life, you are inspiration.” Once people see those babies dressed up as older people it makes people very happy and it doesn’t bore anybody like other commercials. The babies also have very good facial expressions mimicking the super bowl

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According to the clips, in what ways do media representations of ethnic and racial minorities rely on stereotypes? Discuss a film or TV show that shows a negative stereotypical representation of a racial minority and than do the same for a positive example. In what ways does this representation challenge racial stereotypes? Answer:

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Advertising companies do their research to discover what religious communities represent. This is how they get their ads. These companies can easily portray positive and negative images in representation of different religions across the world. Religious stereotypes are found in all aspects of media such as, magazines, movies, video games, etc. Usually stereotypes are negative.

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This commercial draws on the viewers emotional well-being through the dialogue of the characters. The first words said in the commercial are, " Never give up on the ones that you care about and, always remember the good things." That statement is strong and will immediately catch the reader 's attention. The little boy also said, “I looked everywhere.

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African-American Vernacular English, or AAVE, is spoken throughout America. Other forms of it, creolised versions of English and African or Caribbean countries, exist in countries that took part in the slave trade. It is difficult for linguists to determine how many people speak AAVE because it is difficult to define what is AAVE and what isn’t. it is possible there is about 30 million speakers, including black Americans, black non-Americans, and white Americans, but these are estimated figures based on census data and papers by other linguistics. AAVE is not the official language of America, however it is a dialect of Standard English, which is the official language of the US.

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Advertisements: Exposed When viewing advertisements, commercials, and marketing techniques in the sense of a rhetorical perspective, rhetorical strategies such as logos, pathos, and ethos heavily influence the way society decides what products they want to purchase. By using these strategies, the advertisement portrayal based on statistics, factual evidence, and emotional involvement give a sense of need and want for that product. Advertisements also make use of social norms to display various expectations among gender roles along with providing differentiation among tasks that are deemed with femininity or masculinity. Therefore, it is of the advertisers and marketing team of that product that initially have the ideas that influence

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The advertisement described the impact of the doritos by having the father and his friends betray his gender by dressing as princesses. This grabs the audience attention by using pathos- having the audience connect with the little girl and her father’s relationship. The commercial allows viewers to see that the Doritos could bring out a side of you that anyone has ever seen and a relationship builder. The target audience for this commercial would be for younger kids and mid age adults because it would grab the younger children attention with the scenery and mid age adults because of the humor and the fact that they are a

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Finally, the ad uses Ethos, which is the credibility and the way it comes across to the audience, as its strongest persuasion technique. Taylor Swift is the Ethos that the ad uses. They want the viewers of the ad to see that if Taylor Swift drinks milk, they should, also, and then they could have the chance of becoming like

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503 Words | 3 Pages

Stereotypical Ads: Clorox Bleach Television ads have been around in the U.S since 1941 and have aired all around the world ever since. Most of these ads seem harmless and try to convince the viewer to buy the company 's products, but some companies take their ads a little too far. In 2007, Clorox Bleach aired a commercial called, “The Laundry Timeline.” This commercial was extremely stereotypical towards women, mentioning how women are the ones who do the laundry in the household and made the assumption that the woman 's’ parents and grandparents did the laundry in the family. In “The Laundry Timeline”, women are portrayed as house cleaners and useless in the working world, through the use of symbolic items, using the word “your” as an idea that the watcher is in the ad, and the idea of pathos to catch to the viewers attention, in order to get people to agree with their statement and to buy their product.

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However, it’s not like Coca-Cola needs to sell more drinks. Why should they bother advertising at all, when people would undoubtedly buy their products regardless? Well, the drink - and, consequently, the brand - has been around since 1886. Companies don’t survive that long without both quality products and consistent, effective advertising. This ad is just one of the hundreds, if not thousands of Coca-Cola advertisements that wants people to associate Coca-Cola with love, happiness, and family.

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Everybody has their own misconceptions of others, but how did stereotypes turn out to create false images for certain groups of people? Misconceptions are views or opinions that appear to be incorrect about a person. The misconceptions that are talked about these days often are from movies and tv shows that are watched everyday by millennials. They create a false image of particular people or things which get believed by young adults and kids. Stereotypes also have an effect on the generations of today because they are general characteristics that people believe represent a particular person or group.

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