Why did nationwide need an enterprise-wide data warehouse?
Enterprise-wide data warehouse was needed for the nationwide to make a single authoritative environment for clean, consistent and complete data that can be effectively used for best practice analytics to make strategic and tactical business decision in the area of customer growth, retention, product profitability, cost containment and productivity improvement.
How did integrated data drive the business value?
The appropriate use of the integrated information in the business can help to achieve better business outcomes. The best way is to warehousing the technology to perform everything online and the data derive valuable insights. The insights are used to develop predictive models that further enable the growth of the organization by more precisely assessing customer needs. Increasing, the business is moving toward the deriving value from the analytics applications in real time with the help of integrated data from real time and place data warehousing
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And that is clear that the nationwide applied sophisticated customer analytics that looked at the customer profile. Were as in the financial operations they used the predictive analytics, were asking for the future, reporting and how much the supply is used and what they prefer. And in the nationwide they implemented new operating approach that worked on the single data and technology with common set of system standardizing the process of reporting. This will lit the nationwide to work with world class planning, capital management risk management. Finally the optimization analytics that is all about (what if) that thing will happen, which in the Nationwide they used the optimization analytics in the post-merger data