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Why Do Car Ads Only Target Men

681 Words3 Pages
The world today is filled with about 1.5 billion cars and there are more being made every minute. Imagine how many they are selling, how they are selling them and most importantly to whom. Today I'm investigating my hypothesis that car ads only target men. The market for car advertising looks at 3 key things, who will be driving the car, who is buying the car and what those people look for in the car such as features. Advertising companies use certain techniques to not just hook in the male driver, but also the male buyer that may be looking for a car for someone else.

Stereotypically marketing companies say that the typical male car is powerful, sexy and fast. An example of advertisers using these assumptions to only target men, is in this
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