Summary Of Pro-Trac Tire Ad

Have you ever seen an ad that looks like it says one thing but it says another? Really, it's just meant to mess with your head to grab your attention? Every day whether we notice it or not we see different advertisements. The interesting part is how people creating these ads get us to be interested to do more than just read them. In one Pro-Trac Tire Ad from the 1970s, we see tires being sexualized, through the use of suggestive language. On the other hand, an ad from 2013 takes a different route. In the 1970s Protrac used sex to capture the attention of their buyers, in this case, men and Ford now in 2013 used safety and toughness instead of women but still aimed at male buyers. Based off methods we have seen through past decades it's very

Those needs consist of the physiological needs like safety needs, love and belonging needs, esteem needs, and self-actualisation needs. In this case, we will focus on the “esteem needs” and the “safety needs”. According to Maslow “esteem needs” consist of self-confidence, self-acceptance and self-worth. He defines the “esteem level as a need for status, recognition, strength, attention or mastery/competence of something”. The “safety needs” consist of “personal/financial security, health/well-being, as well as needing safety nets against accidents, illness or breaches in security”. With all that being said, advertisers have improved but still struggle with making ads gender

The language pro trac uses like “they do everything you want them to” can give men the self-esteem to think that not only the tires will do everything they want them to do. In the Ford Tire Ad, they worry more about the consumers “safety needs” but also their “esteem needs” by building the image about the tires being strong and heavy duty. Men are targeted once again, they are easily attracted to the masculine aspects of the tires. They might say stronger is better and the word “conquer” can give self-confidence that the wheels on their vehicle matters. Essentially both ads were for tires and we see how advertisers have improved getting their consumers attention. But what's still missing? Are these gender friendly? Both ads were targeted towards men and today some advertisers still struggle with making ads gender friendly so although we see some improvement we are not quite there