ipl-logo

Summary Of Pro-Trac Tire Ad

1604 Words7 Pages

Have you ever seen an ad that looks like it says one thing but it says another? Really, it's just meant to mess with your head to grab your attention? Every day whether we notice it or not we see different advertisements. The interesting part is how people creating these ads get us to be interested to do more than just read them. In one Pro-Trac Tire Ad from the 1970s, we see tires being sexualized, through the use of suggestive language. On the other hand, an ad from 2013 takes a different route. In the 1970s Protrac used sex to capture the attention of their buyers, in this case, men and Ford now in 2013 used safety and toughness instead of women but still aimed at male buyers. Based off methods we have seen through past decades it's very …show more content…

Those needs consist of the physiological needs like safety needs, love and belonging needs, esteem needs, and self-actualisation needs. In this case, we will focus on the “esteem needs” and the “safety needs”. According to Maslow “esteem needs” consist of self-confidence, self-acceptance and self-worth. He defines the “esteem level as a need for status, recognition, strength, attention or mastery/competence of something”. The “safety needs” consist of “personal/financial security, health/well-being, as well as needing safety nets against accidents, illness or breaches in security”. With all that being said, advertisers have improved but still struggle with making ads gender …show more content…

The language pro trac uses like “they do everything you want them to” can give men the self-esteem to think that not only the tires will do everything they want them to do. In the Ford Tire Ad, they worry more about the consumers “safety needs” but also their “esteem needs” by building the image about the tires being strong and heavy duty. Men are targeted once again, they are easily attracted to the masculine aspects of the tires. They might say stronger is better and the word “conquer” can give self-confidence that the wheels on their vehicle matters. Essentially both ads were for tires and we see how advertisers have improved getting their consumers attention. But what's still missing? Are these gender friendly? Both ads were targeted towards men and today some advertisers still struggle with making ads gender friendly so although we see some improvement we are not quite there

Show More
Related
1045 Words | 5 Pages

Since the beginning of media and advertising, marketers have employed subtle tactics to attract a more diverse customer base. In Jib Fowles essay, “Advertising's Fifteen Basic Appeals”, he discusses the fifteen appeals advertisers use to engage the consumer’s interest in buying their products. These different advertising techniques are directed towards a target audience; including males, females, elders, and teenagers. However, in some cases, the Carls Jr ad being analyzed has multiple audiences; primarily the male and female audiences. The male audience is more influenced by the sex appeal in the ad (i.e., the use of a model and suggestive wording), meanwhile the female audience is more influenced by the desire for attention and acceptance.

Read More
427 Words | 2 Pages

In his article, “Men’s Men and Women’s Women,” Steve Craig describes how sellers differentiate and analyze sex by trying to use the buyers’ fantasies to match the expectations of ones’ age and sex which allows them to use their marketing funds more efficiently. According to Craig, we are living in a patriarchal society, where the man are the ones placing these advisements in society and creating trends. His analysis of four distinctive television advertisements is going to still try to largely uphold a patriarchal social structure. Although, on the surface these advisements may appear to be empowering both genders, it is still copying culture’s ideology of gender. Craig contends that advisements portray men in a masculinist perspective by

Read More
1353 Words | 6 Pages

The ad uses the woman as a tool to persuade consumers to embrace its new car just like the man in its poster

Read More
1890 Words | 8 Pages

Advertising has been around for decades and has been the center point for buyers by different subjects peaking different audience’s interests. Advertisers make attempts to strengthen the implied and unequivocal messages in trying to manipulate consumers’ decisions. Jib Fowles wrote an article called “Advertising’s Fifteen Basic Appeals,” explaining where he got his ideas about the appeals, from studying interviews by Henry A. Murray. Fowles gives details and examples on how each appeal is used and how advertisements can “form people’s deep-lying desires, and picturing states of being that individuals privately yearn for” (552). The minds of human beings can be influenced by many basic needs for example, the need for sex, affiliation, nurture,

Read More
792 Words | 4 Pages

A lot of things have changed throughout the centuries. Advertisements are an everyday part of our lives, whether we look at them or not they still influence us and affect us in many ways. In many advertising, many large companies are using women in a sexual way for their advertising. And even TV shows are showing how a man is a leading character that can control women and their bodies. Ads give a message to men that if they buy their product, then they are going to have the same results as in the advertising.

Read More
297 Words | 2 Pages

In William Golding’s novel Lord of the Flies, a group of British children navigate life on an island after their plane crashes. Conflict arises between Jack and Ralph over who should be chief. Although the boys chose Ralph as chief, most of them eventually shift away from him his rules and turn to Jack for guidance. Jack exhibits qualities of the most influential leader on the island because of his strong capabilities and pleasing effect.

Read More
1061 Words | 5 Pages

These advertisements are created in a way that capture’s the audience’s attention and makes them want to purchase the product. In specific, the ad “It’s Beautiful” and “Taste the Feeling of Summer with Coca Cola” are only two of multiple others that sells their product successfully with the use of the rhetorical appeals:

Read More
237 Words | 1 Pages

In an essay written by Jim Fowles, “Advertising’s Fifteen Basic Appeals,” he says that advertisements use many emotional appeals such as the need for sex, psychological needs, aesthetic sense, and guidance. The emotional appeals used in advertising manipulate individuals to buy things they do not need. Today, Calvin Klein uses many emotional appeals in their advertisements to manipulate individuals to buy their clothing, bra, underwear, accessories, shoes, purses, and watches. The advertising campaign of Calvin Klein captures the majority of individual’s attention due to using emotional appeals such as the need for sex, the need to achieve, and the need for autonomy.

Read More
909 Words | 4 Pages

Do you ever come to believe a certain idea after watching an advertisement, but wonder why you do? Companies have developed ways to make consumers take their side in a movement or campaign. Advertisements are used for several different reasons; to persuade you to buy a product, to spread an idea, or create awareness. They develop these persuasive advertisements through the use of rhetorical appeals: ethos, pathos, and logos. For instance, Under Armour, a well-known activewear company, spreads the idea that determination will lead to success.

Read More
500 Words | 2 Pages

Although it’s women who have always been targeted, the race in which advertisers focused on has changed. In order to attract

Read More
948 Words | 4 Pages

The tone of this commercial is a message to all men who have been subject to judgement based on their manhood: that they should be confident in the fact that they are

Read More
830 Words | 4 Pages

There are so many ways to advertise a product, many times the similarities are uncanny and the differences obvious. Examining advertisements closely reveals that regardless of the similarities and differences in advertisements, the main purpose of an advertisement is to appeal to a certain audience. The first advertisement I examined was from the Internet; the ad for the new film

Read More
1396 Words | 6 Pages

Advertisements paint a picture of how individuals are supposed to act and how they can show that they are either masculine or feminine. The advertisements that were shown in The Codes of Gender: Identity

Read More
716 Words | 3 Pages

Though the saleable in this add is lipstick, however through portraying the little girl with a sex appeal promotes the product to a high extent (Evening Standard 2018). The main character of this add is the ladies, who are required to promote what the ad is meant to; however, portraying them as a sex object was not necessary. The disparity between the men and women clothing highlights the ad maker has a different set of rule to promote the saleable and when it comes to promotion, then act of sexism is the best

Read More
1065 Words | 5 Pages

GENDER & ITS ROLE IN ADVERTISING Nowadays, in society, the role of male and female have changed dramatically, as opposed to the prominent roles in history. Today women are changing to break out of the mold that which our society has placed her in. This is cannot be when it comes to role representation in the different advertisements. Nowadays different organization from medium to large are spending millions of dollars on developing their marketing strategies. They spent countless hours to study their target audience to study them so that they can attract them a better way to their competitors.

Read More

More about Summary Of Pro-Trac Tire Ad

Open Document